SENIOR MARKETING MANAGER
Hoag
- Costa Mesa, CA
- Permanent
- Full-time
- Develop/implement comprehensive marketing strategies in alignment with Enterprise marketing goals.
- Drive Growth strategies to deliver qualified leads to the specified Institute.
- Conduct market research and analysis gaining insights to the specific needs of the Institute and services provided.
- Drive awareness & engagement. Create and execute integrated marketing campaigns focused on relevant demographics across all channels including digital, social media, print, and events.
- Develop & manage short and long-lead Institute content calendars.
- Analyze performance, determine channel and social strategy for optimal performance across platforms. Produce high quality regular reporting.
- Identify & manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and content narrative.
- Grow awareness, engagement, and content syndication by identifying opportunities with audiences through thought-leading digital & non-digital strategies.
- Plan Institute event content capture and guide curators’/writers’ content for publishing in real-time.
- Collaborate with medical professionals, researchers, and creatives, ensuring marketing initiatives align with best practice.
- Develop/maintain a strong brand identity ensuring a consistent, compelling messaging.
- Lead creative and engaging healthcare content production, blog articles, videos, infographics, and social media posts. Deliver full creative/campaign briefs and strategic direction of all campaigns/tactics.
- Leverage data & analytics to track campaign effectiveness, evaluate KPIs, make data-driven decisions to optimizing strategies.
- Stay up to date with trends, research and identify new opportunities.
- Mentor the team, provide guidance, feedback, and professional development.
- Collaborate with external partners, healthcare organizations & community groups. Raise brand visibility and reach.
- Performs other duties as assigned.
- Bachelor's degree in marketing, communications, or a related field. Advanced degree is preferred.
- Minimum of 7-10 years of experience in the marketing industry managing marketing channels and producing creative campaigns.
- Proven track record of success in developing and executing marketing strategies & campaigns
- A portfolio highlighting key campaigns that you have delivered which drove results
- Excellent creative thinking and problem-solving skills, with the ability to develop innovative and impactful marketing campaigns.
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex healthcare information to a diverse audience.
- Strong analytical skills and ability to leverage data to inform decision-making and optimize marketing campaigns.
- Experience in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
- Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
- Ability to adapt to a fast-paced and dynamic healthcare environment and stay up to date on marketing trends as it applies to healthcare.
- Excellent customer services skills and attitude.
- Organizational and time management skills.
- Superior verbal and written communication skills.
- Independent self-starter: must be able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.