Marketing Associate, External Games
Netflix
- Los Angeles, CA
- Permanent
- Full-time
- Provide marketing and brand-centric thinking - partnering with global creative leads, regional marketing partners, and external creative agencies on game campaigns.
- Define and execute the overall marketing strategy for external games including positioning, goals, priority, budget, innovations, and connecting with the broader Netflix product marketing and title marketing organizations.
- Manage roadmaps, deliverables, owners, and workback schedules for each event/game and product marketing campaign.
- Partner with the Director and Marketing Manager to plan, organize, and execute campaigns for higher-priority marketing campaigns.
- Support and lead games marketing strategy discussions, including positioning, key messaging, and visual identity in partnership with the brand and creative teams to ensure strategic objectives are met.
- Manage and maintain departmental documents, trackers, and spreadsheets.
- Succinctly articulate and write strategies, briefs, memos or any documentation needed to communicate our marketing approach and vision, in partnership with cross-functional teams.
- Support the comms strategy and help to ensure the goals for marketing and comms are aligned.
- Represent games across Netflix as an expert in the space with deep knowledge across the portfolio.
- Outline goals and narrative for each event from a marketing perspective and help to determine the approach for each event in collaboration with Creative Production and Comms.
- Provide onsite support for events to ensure that the beat is achieving the goals we laid out and developers/producers are supported from a marketing perspective.
- Collaborate with internal cross-functional teams including but not limited to Creative Production, Brand, Product, Localization, QA, Game Production, Game Design, Title Marketing, Social, Partner Marketing, etc.
- Manage external partners including but not limited to product developers, creative/social/influencer agencies, and researchers, to make sure company brand values and image are followed
- 4 years of experience in game publishing/marketing; having launched successful marketing campaigns for games on a variety of platforms and genres with a focus on F2P Live Service mobile.
- Experience working on marketing campaigns for large entertainment IPs in collaboration with filmmakers, showrunners, studios, and license holders is required.
- Experience working across multiple game marketing functions including community management, social, player support, and user acquisition.
- Successfully worked on multiple games simultaneously at different stages of development, understanding how to position and create large-scale reach and satisfaction for those games.
- Experience partnering with product development teams to make insight-informed decisions that impact members
- Proven ability to galvanize and influence teams and partners across departments at all levels
- Experience using multiple agencies and vendors that worked in concert and created a cohesive product marketing campaign.
- Have a style that promotes respect, credibility, and trust throughout the organization