Web Analyst

• You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

• Analytics Implementation & Optimization:

• Ensure accurate tracking, data collection, and consistency across the website by managing and optimizing web analytics and tag management solutions.
• Have an understanding of data protection regulations (e.g., GDPR, CCPA) in the collection and handling of web data.
• Data Analysis & Reporting:

• Perform deep-dive analyses on web data to identify trends, insights, and opportunities.

• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy.
• Comfortable pulling reports from multiple platforms.
• Develop and present regular reports to stakeholders on website performance, highlighting key metrics, progress against goals, and recommendations for improvement.

• Has experience with full-funnel metric assessments, standardizing UTMs, enablement, and campaign hierarchy.
• Able to set up dashboards on various platforms.
• Conversion Rate Optimization (CRO):

• Own the web experimentation roadmap partnering with Growth and Analytics on execution and analysis.
• SEO & Content Strategy Support:

• Collaborate with the SEO and content teams to provide insights that inform content strategies, keyword opportunities, and website optimizations to improve organic search rankings.
• Cross-Functional Collaboration:

• Share relevant insights with marketing, sales, product, and IT teams to ensure web analytics insights are integrated into broader business strategies and initiatives.
• Benchmarking and SoT:

• Partner with Marketing Data Analytics to define web benchmarks, KPIs, metrics, and data source of truth (SoT) across regional websites and page or user groupings.
• Champion, role model, and embed Samsara's cultural principles:

• (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

• Bachelor's degree in Marketing or another STEM field.
• Minimum of 5 years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions.
• Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools.
• Strong analytical skills:

• Familiarity with statistical analysis and A/B testing.
• Experience with data visualization.
• Proficiency in Excel/Google Sheets and BI tools for advanced data analysis.
• General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
• Certifications in Google Analytics, Adobe Analytics, or similar platforms are highly desirable.
• Candidates should be located in the US or Canada.

• Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel.
• Global analytics experience.

Samsara