Executive - Pay Per Click (1-3 yrs) Ahmedabad (Online/Digital Marketing)
Vrinsoft
Ahmedabad, Gujarat
Permanent
Full-time
1 month ago
Responsibilities- Participate in forming effective paid search strategies- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.g. Google AdWords, Bing)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Write attractive and concise copy for adverts- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Find ways to reduce risk of click fraud- Keep abreast of PPC and SEM trendsRequirements and skills :- Proven experience as a PPC Manager or Digital Marketing Specialist- Experience in data analysis and reporting- Knowledge of SEO and digital marketing concepts- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)- Understanding of HTML and XML is a plus- Proficient in MS Office (particularly Excel)- Excellent communication skills- Analytical thinking with strong math skills- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus (ref:updazz.com)