Role Description :As a Digital Marketing Executive, you will play a crucial role in developing and implementing digital marketing strategies to elevate our brand awareness, drive traffic, and generate leads/sales across various online channels. You will work closely with the marketing team to execute campaigns, analyze performance metrics, and optimize strategies to maximize ROI and achieve business objectives.Responsibilities :- Develop and execute comprehensive digital marketing strategies to increase brand visibility, engagement, and conversion rates.- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.- Create and curate compelling content for website, blog, social media, and email marketing campaigns.- Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.- Conduct market research and competitor analysis to stay informed about industry trends and best practices.- Collaborate with internal teams to ensure alignment of marketing efforts with overall business goals and objectives.- Stay up-to-date with the latest digital marketing trends, tools, and technologies, and recommend innovative strategies to enhance our online presence. (ref:updazz.com)