(USA) Senior Manager, Business Strategy - Identity CX adoption
Walmart
- Bentonville, AR
- Permanent
- Full-time
- Collaborate within the Identity CX team and the broader CDI team and stakeholders to build vision and strategy on how identity experiences can drive the CDI goals.
- Build specific relationships with marketing and communications partners to drive adoption of initiatives.
- Analyze customer research and turn insights into an adoption strategy
- Collaborate with internal marketing and communication teams to design and develop adoption campaigns for identity CX
- Support the development of storytelling material with internal partners
- Design adoption tests to ensure that our communication will drive the desired effect
- Develop adoption campaigns in close partnership with cross-functional stakeholders
- Support execution of campaigns in close collaboration with internal teams
- Measure impact of campaigns, iterate and adjust if and when needed and report results to CDI leadership
- You are passionate about solving complex challenges.
- You are passionate about driving adoption of innovation and data products.
- You are customer-centric in spirit and data driven in execution.
- You can influence and build consensus through stakeholder management.
- You have a test and learn mentality to iterate and improve your team's products.
- You are detail-oriented with strong focus on execution.
- You thrive in complex and matrixed organizations.
- Driving the adoption of Digital Identity initiatives in store environments
- Launching and scaling capabilities to enable improvements to customer experiences and monetization.
- Collaborating with marketing and communication teams to launch world-class customer identification solutions and drive adoption.
- Building deep relationships with business partners to communicate progress, demonstrating results, and gaining buy-in from executive leadership.
- Bachelor's degree required.
- 5+ years in strategic marketing roles, ideally with at least 3 years of experience in retail, store, or Omni environment.
- 3+ years go to market strategy and launching new initiatives in a store environment
- Experience with driving adoption of data products is preferred
- Familiarity with data privacy laws & regulations is preferred
- Strong and proven ability to influence internal stakeholders
- Proven experience in executing successful initiatives.
- Multiple health plan options, including vision & dental plans for you & dependents
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Associate discounts in-store and online
- Education assistance for Associate and dependents
- Parental Leave
- Pay during military service
- Paid Time off - to include vacation, sick, parental
- Short-term and long-term disability for when you can't work because of injury, illness, or childbirth