Sr. Manager, Category Strategy & Insights
Helen of Troy
- Bentonville, AR
- Permanent
- Full-time
- Stewards the value of Helen of Troy’s Category Advisory Services with Walmart Merchandising leadership.
- Is responsible for the interaction with Walmart to evaluate the category, address key business questions, and build strategies and tactics to drive category growth.
- Deliver fully coordinated consumer, category, and market insights to guide Walmart’s strategic choices and tactical actions which provide outstanding growth.
- Proactively provide analytics using all Category Management capabilities, such as planograms software, data visualization tools, and marketplace data to drive business opportunities and develop recommendations.
- Nurtures business relationships with Walmart key contacts that establish Helen of Troy as the leading source for all category strategy needs.
- Responsible for planning and implementing modular relays with Walmart Merchandising.
- Responsible for providing Category Management reporting, trend analysis, customized reports, and special project work directly to Walmart Merchandising.
- Extensive partnership with Walmart’s Merchandising teams applying JDA Space Planning software for semi-annual resets.
- Track and Develop Strategy to Gain Share leadership at manufacturing, Brand & Sub-Category levels. Maintain & manipulate big data to develop deep insights on Products (HoT & Competitive).
- Concisely explain the online category insights to cross-functional groups. Explain why things are happening online (products or people). Convert these insights into actional NPD and trends.
- Bring more value to the division and selling process as the category leader/captain by developing current and consistent data analysis to support “category” selling stories and line reviews.
- Develop, maintain, and report with analysis (monthly) on the Market Share Overviews, Pricing Bucket, and perhaps PowerBI Dashboards.
- Ability to analyze, understand and interpret point of sale and syndicated data
- Ability to simultaneously prioritize multiple projects
- Ability to build a complete category management review including relevant data and recommendations
- Strong analytical, verbal, written, and presentation skills
- Capability to develop and influence strategy at both retailer and manufacturer, with management-level positions
- Bachelor’s Degree, preferably in Marketing or Business
- 5+ years’ experience in CPG (Consumer Packaged Goods) within the eCommerce channel
- 5+ years’ experience in Category & Shopper Insights
- 2 years’ experience as Walmart Category Advisor
- Experience in a combination of Category Management, Analytics, or Sales
- Knowledge of syndicated data sources: NPD, Nielsen/IRI, Household Panel, & TraQline
- Knowledge of JDA Space Planning software
- Experience with Excel and PowerPoint
- Experience working with senior customer leadership at the Senior Buyer/Merchant or DMM level
- Knowledge and use of data visualization software: Power BI or Tableau
- Experience with Atlas data warehouse, SQL Server and Access
- Authorized to work in the United States on a full-time basis