Drive demand generation with focus on liquidation in the assigned area Through field promotional activities such as pre-sowing campaigns, Farmer Training Programs, Field days and Field trips in key villages of the assigned area Plan, track and Manage team of Market Development Officers (MDO) and their activities Actively manage relationships with Distributors and Retailers Focus on accurate and timely planning, placement, liquidation and collections Regularly report sales and other commercial activities using Salesforce.com (SFDC) and other digital platforms Develop and maintain relationships with key influencers in the territory Accountabilities: Create and Execute the Commercial plan and modus operandi to deliver the planned commercial activities for the responsible geography. Plan and ensure that the right product is available on shelf at the right time and right quantity. Execute a plan for the growth of the responsible geography, increase market share and lead growth. Ensure that right people are available to deliver the business aspiration. Have a fully motivated, engaged and energized Field Staff. Support a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success. Any other responsibilities as assigned by senior manager from time to time including Country/Division projects. Key Deliverable: Achieve sales revenue targets for the sales region Undertake the required channel management to ensure availability of company stocks, enable prompt and efficient liquidation in line with demand and minimise saleable returns from trade Accountable for collections from all customers in the sales region, ensure they are in line with policies and taking required action steps with errant customers Overarching accountabilities: Maintain leading position of the company by creating pull for product assortment at the channel level Be completely crisp and clear in reporting to the Business Manager about the achievements and the risk areas in the region Work with colleagues within the territory, in the division, in the crop groups and marketing function to develop effective governance and ways of working at the critical interfaces. Support the development of a change plan taking into account employee engagement, team development and customer connection. Knowledge, experience & capabilities: Agro industry experience Experienced in Sales management, Customer Relation Management Large Customer management skills, Team player, communication skills, customer handling skills Strong financial acumen Customer service attitude Strategic mindset to develop channel growth plan Team working and People Management Skills Knowledge of local language /Products/Markets Sets ambitious strategic goals Communicates with impact Leads change and holds ambiguity Builds a culture of innovation Focuses on customers Manages for performance Develops people, organization and self Collaborates across boundaries Education: Agri Graduate/Post Graduate, Agri or general MBA preferred
