Marketing & Event Coordinator

• Seek to generate leads, drive traffic to our studios, and increase our membership base by implementing all event marketing efforts that benefit all of our studios at large.
• Collaborate with the Studio Owner and Area Manager to identify and reach out to like-minded local health & wellness businesses, event venues, athletic teams/clubs, sporting/athletic events, community groups/events, etc., to brainstorm, create, plan, coordinate, promote, staff, execute, and host innovative engagement events (“pop-ups”) that showcase our services to target niche markets and smaller defined audiences, both in our studios and at locations throughout the Treasure Valley.
• Build and maintain partnerships with these organizations/businesses to provide free one-on-one assisted stretches to their clientele, customers, employees, members, etc. in exchange for promoting their brands and products/services via social media channels.
• Maintain a consistent calendar of these grassroots outreach activities, including community events, workshops, appearances, festivals/markets, expos, health fairs, small business grand openings, athletic events, etc.
• Coordinate all logistical details of each event with our partners, as well as work with our Assistant Sales Managers to secure adequate staffing for each event.
• Maintain a log (via Google Sheets) of all upcoming confirmed events/pop-ups (including all logistical details) where all staff can see dates, times, and staffing requirements of each event and can sign up to work events.
• Work with the social media coordinator at each studio to promote all events via social media and email marketing.
• Set up and tear down all equipment for each event outside of the studios (tent, portable tables, portable stretch benches, flags, iPads, promotional literature, promotional giveaways, etc.).
• Inform Assistant Sales Managers of any in-studio events so they can block off the studio schedule as needed.
• When hosting an event, interact with and educate every prospect about our services, inspiring them to get a free demonstration stretch by our Flexologists, and selling them an in-studio Mobility Assessment & Introductory Stretch and/or a StretchLab membership.
• Utilize StretchLab’s CRM/POS software to create accounts for all leads/prospects, categorize them by source, and assign tasks to them so that the studio sales staff can follow up with them.
• Compose and send hand-written notes of appreciation to all collaboration partners.
• Follow-up with the Studio Owner and Area Manager to review each event on its merits and downfalls, number of leads obtained, return on investment, potential for repeat collaborations, and any referrals for other collaborations.
• Maintain a log (via Google Sheets) of all pertinent information about every grassroots connection made or attempted including contacts at those organizations; the nature of our partnerships, events, and collaborations; all communications; and the resulting number of leads.

• Identify and network with key market influencers, chambers of commerce, etc. to build and maintain relationships and develop into an ambassador for the brand.
• Foster a positive, collaborative reputation that establishes StretchLab as a leading resource for local health & wellness-related events and activities.
• Drive referral business by developing and maintaining strong and lasting strategic partnerships with community members and colleagues whose customers/clientele align with our target markets.
• Set a good example by working according to company culture and values, prioritizing ruthlessly, using good communication, and delivering results effectively.

• Discounts on retail.
• Free stretches!

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