Marketing Summer Intern
MASS Analytics
- Tunis
- Stage
- Temps-plein
- Conduct a thorough analysis of the role of AI in SEO, including the impact of AI on the search experience, the development of AI-powered tools and algorithms, and the application of AI in business growth.
- Stay updated with the latest AI trends and best practices, ensuring that the company's SEO efforts remain relevant and effective in the ever-evolving digital landscape.
- Assist in the implementation of the AI-powered Content Creation and SEO plan, monitoring its performance and making data-driven decisions to optimize the company's website and content for better search engine rankings.
- Conduct regular AI-powered SEO audits and analyses to ensure that the company's website and content continue to meet the evolving standards and best practices in the industry.
- SEO: Good understanding of SEO principles and best practices, including keyword research, on-page optimization, link building, and technical SEO. Knowledge of Semrush and Ahrefs is a plus.
- Content Management System (CMS: Knowledge of WordPress is important for managing and optimizing the company's website.
- Web analytics: Knowledge of web analytics tools such as Google Analytics to track and measure website traffic and performance.
- Programming: Basic programming skills in Python or another programming language help automate tasks and develop AI-powered tools.
- Analytical skills
- Problem-solving skills
- Communication skills
- Gain a deep understanding of the role of AI in SEO and its application in business growth.
- Gain hands-on experience with AI-powered SEO tools and algorithms.
- Learn how to create web scrapping tools that help extract data from different sources across the web.
- Implement tactics to optimize email engagement and response rates.
- Analyze the department’s email content, and structure to identify areas of improvement and better understand the needs and preferences of the targeted audience.
- Develop a content marketing strategy for the newsletter, including topic ideas, content formats, and editorial calendars, to ensure that the newsletter remains relevant and engaging to the subscribers.
- Conduct market research and analysis to understand the target audience and their needs, preferences, and behaviors.
- Design and implement a newsletter promotion strategy that aligns with the company's goals and brand identity, using various online channels and platforms