Marketing Summer Intern

MASS Analytics

  • Tunis
  • Stage
  • Temps-plein
  • Il y a 15 jours
Topic 1: Analyze the Impact of AI-Powered SEO Strategy in a B2B ContextDescription:As an intern, you will be responsible for conducting a comprehensive analysis of the importance of AI (Artificial Intelligence) in SEO (Search Engine Optimization) and its application in business growth. This will involve researching the latest AI trends and best practices and analyzing the impact of AI on the SEO landscape to optimize the company's website and content for better visibility and higher rankings on search engines. The primary objectives of this internship are to:
  • Conduct a thorough analysis of the role of AI in SEO, including the impact of AI on the search experience, the development of AI-powered tools and algorithms, and the application of AI in business growth.
  • Stay updated with the latest AI trends and best practices, ensuring that the company's SEO efforts remain relevant and effective in the ever-evolving digital landscape.
  • Assist in the implementation of the AI-powered Content Creation and SEO plan, monitoring its performance and making data-driven decisions to optimize the company's website and content for better search engine rankings.
  • Conduct regular AI-powered SEO audits and analyses to ensure that the company's website and content continue to meet the evolving standards and best practices in the industry.
Key attributes / Main competencies:
  • SEO: Good understanding of SEO principles and best practices, including keyword research, on-page optimization, link building, and technical SEO. Knowledge of Semrush and Ahrefs is a plus.
  • Content Management System (CMS: Knowledge of WordPress is important for managing and optimizing the company's website.
  • Web analytics: Knowledge of web analytics tools such as Google Analytics to track and measure website traffic and performance.
  • Programming: Basic programming skills in Python or another programming language help automate tasks and develop AI-powered tools.
  • Analytical skills
  • Problem-solving skills
  • Communication skills
Learning Outcomes:
  • Gain a deep understanding of the role of AI in SEO and its application in business growth.
  • Gain hands-on experience with AI-powered SEO tools and algorithms.
  • Learn how to create web scrapping tools that help extract data from different sources across the web.
Topic 2: Email Marketing Strategy AnalysisDescription:As an intern, you will be responsible for extracting and analyzing MA’s email marketing data and suggesting optimization tactics to drive leads for the growth team. This will involve analyzing the company's existing email content and lists, identifying opportunities for improvement, and developing a comprehensive plan to increase engagement and conversions. The primary objectives of this internship are to:
  • Implement tactics to optimize email engagement and response rates.
  • Analyze the department’s email content, and structure to identify areas of improvement and better understand the needs and preferences of the targeted audience.
  • Develop a content marketing strategy for the newsletter, including topic ideas, content formats, and editorial calendars, to ensure that the newsletter remains relevant and engaging to the subscribers.
Key attributes / Main competencies: Familiarity with email marketing, HubSpot, Excel, strong marketing fundamentals, English proficiencyLearning Outcomes:By the end of this internship, you will have gained valuable experience and skills in email marketing, content marketing, newsletter promotion, and data analysis. You will have learned how to:
  • Conduct market research and analysis to understand the target audience and their needs, preferences, and behaviors.
  • Design and implement a newsletter promotion strategy that aligns with the company's goals and brand identity, using various online channels and platforms
Create and edit engaging content that converts leads, using best practices for content marketing and email marketingWe specialize in Marketing Mix Modeling (MMM) and Media Effectiveness Measurement. We offer our clients a comprehensive MMM software suite backed up by a wide range of managed services solutions to help identify sales drivers, measure MROI and optimize Marketing budgets.

MASS Analytics