Manager, Paid Social
Netflix
- Los Angeles, CA
- Permanent
- Full-time
- 7+ years managing and developing strategy for awareness and engagement-optimized paid social campaigns, including experience with running tune-in campaigns for Live or appointment viewing
- Proficiency in Meta, TikTok, YouTube & X's ad management platforms
- Well-versed in paid social best practices, including channel-specific creative formats and best practices as well as platform-level metrics and reporting tools
- Experience with digital innovation and ability to push through breakthrough creative ideas and executions
- Highly detail-oriented with an ability to multitask and prioritize in a fast-paced, high-volume environment
- Strong communication skills and ability to work cross-functionally with multiple stakeholders
- Strong grasp of the overall marketing ecosystem and specifically the role that digital media and paid social play within
- Up to date with new and emerging social platforms and industry trends
- End-to-end strategy, planning, set, execution and reporting of paid social campaigns (inclusive of series, films, brand, live, and games) across multiple channels, including Meta, TikTok, YouTube, and X.
- Work hand in hand with the US Media Team on title-level paid social strategy and goals in order to make informed recommendations around targeting, platforms, creative formats, and budget allocation
- Work in close partnership with the Social Marketing Team on creative formats and strategies that have overlap across the paid and organic space
- Provide mid-campaign performance insights and advise on pivots and optimizations; provide end of campaign wrap-ups and learnings
- Serve as a platform expert across various paid social channels with the ability to advise cross functional teams on audience demos, targeting capabilities, ad products and creative formats
- Work with key stakeholders at Meta, Google, TikTok, Twitter, and other digital partners on ways to best leverage their platforms and opportunities for 1st to market digital innovation
- Act as a resource to the US Marketing team to provide paid social creative best practices and recommendations with a focus on ways to execute breakthrough creative concepts
- Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency
- Understand, advocate, and embody the company's values and team goals