Officer - Public Relations (1-2 yrs) Guntur (Marketing/PR/Advertising)
MindTrends Innovations
Guntur, Andhra Pradesh
Permanent
Full-time
2 months ago
- We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective communication with other doctors & patientes- As a PR Officer, you should be an organized and cool - tempered professional who is able to handle a crisis. We expect you to have a creative mind and excellent communication skills. If you are also confident in your public speaking and project management abilities, we'd like to meet you. Your goal will be to cultivate a positive Clinic ImageResponsibilities :Community Enagagement :- Develop and maintain positive relationship with local communities, businesses, and organizations.- Organize and participate in community events to promote dental health awareness and the clinic's services- Edit and update promotional materials and publications (brochures, videos, social media posts etc.)- Prepare and distribute all marketing related materialMedia Relations :- Act as the primary point of contact for media inquiries and establish relationships with local journalists- Draft press releases, articles, and other communication materials to promote clinic events, achievements, and servicesSocial Media Management :- Monitor social media channels for trends, discussions, and opportunities for engagement- Collaboration with Healthcare Professionals- Build and maintain relationship with healthcare professionals, referring physicians, and other dental practitioners in the area- Develop PR campaigns and develop other doctor's relations strategiesPatient Communication :- Develop strategies to communicate effectively with existing and potential patients- Collect and analyze patient feedback to enhance the patient experience and address concernsEvent Planning :- Plan and coordinate promotional events, workshops, and seminars to increase awareness of dental health and the clinic's services- Organize PR events (e.g. open days, Dental camps etc.) and serve as the clinic's spokesperson- Track outcome of camps and other collaborations and follow industry trends- Prepare and submit reports related to tie up, camps, collaboration etcCrisis Communication :- Develop and implement strategies for handling public relations crises, if and when they ariseRequirements and Skills :- Strong communication ability (oral and written)- Creativity and problem - solving aptitude- Ability to work independently and collaboratively in a team environment- Familiarity with the local community and cultural nuances- Proven experience in public relations, preferably in the healthcare or dental industry (ref:updazz.com)