Category Business Manager- Private Brands

• Establishing and achieving annual penetration targets and financial goals.
• Growing private brands annual sales
• Coordinating execution of brand launch plans and annual brand marketing plans.

• Work with Buyers to develop category business plans, encompassing analysis of current share and penetration, optimal mix, shelf placement, promotional plans and merchandising recommendations.
• Work with Buyers and Category Analytics team to set category objectives, milestones and execution of plans to support overall program and corporate vision.
• Develop cross-category new brand launch plans and annual marketing plans for each of our Private Brands that articulate the brand objectives and encompass all advertising, promotional and PR plans.
• Partner with Merchandising, Merchandising Strategy Analytics and other Private Brand Team Members to develop assortment recommendations.
• Develop in-market tests for new product, pricing, marketing and promotional approaches.
• Track and report outcomes of in-market tests and chain-wide marketing and promotional activities, incorporate learnings into future brand plans.
• Partner with Merchants to develop promotional offers that achieve merchandising sales goals and work within markdown budget constraints.
• Understand how competitors are marketing and promoting their private brands.
• Partner with Visual Merchandising to ensure Private Brand product placement is consistent with the brand strategy.
• Lead Private Brand's process management between Merchandising and Private Brands, providing constant and consistent communications between Buyers, Vendors and 3rd parties, managing timelines, identifying and resolving opportunities as they arise.
• Participation in Bid/Auction events, providing key inputs related to product specifications and vendor selection. Manage the transition process to ensure early adoption of financial savings and no lost sales as a result of out of stocks during the transition.
• Manage the development process for new and changed items to ensure that new items hit distribution centers in a timely manner to support annual store re-sets and revisions. Monitor trackers to ensure that appropriate quality control is performed and artwork is completed to support distribution.
• Provide visibility to opportunities in which to compliment, cross merchandise or cross promote items between categories and or LOB's.
• Work directly with vendors to ensure that new items are set up correctly and that support materials are available during category review periods.
• Conduct and assist Buyers with competitive store visit analysis and follow up with vendors regarding competitive product and display opportunities, promotional programs, competitive artwork review, etc.
• Attend Business Rhythm Meetings and help to resolve issues that arise regarding inventories, service levels, etc.
• Work with Private Brand vendors to maximize distribution voids utilizing new product innovation and all available marketing and promotional opportunities to maximize sales potential and achieve sales goals.
• Represent Private Brand's at all relevant Family Dollar meetings, vendor reviews, buying shows, conventions and trade events (i.e. PLMA, ECRM, etc.)
• Provide connectivity to the PB analytics team for ad hoc analysis, weekly updates of performance in relation to the Buyer Scorecard with recommended actions or next steps.
• Establish and maintain connectivity and collaboration with Global Sourcing.
• Other duties and projects as required.

• Experience leading teams and driving change through influence
• Strong communication, organization and interpersonal skills required.
• Sense of Urgency and ability to multi-task effectively.

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