Associate Director, Performance
Ogilvy
- New York City, NY
- Permanent
- Full-time
- Develop, manage, and execute strategic integrated media plans including oversight of buy recommendations, execution details, budgets/accounting.
- Ability to deep dive on analysis that leads to optimization recommendations and new media strategies.
- Work with senior management to develop strategies, recommendations, and onboard new technology for media plans.
- Oversee and foster cross-agency relationships with account, production, and outside partners.
- Interface and present to clients on regular basis.
- Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.
- Work with Analytics team for reporting from our various forms of buying and ad serving platforms and to create optimization recommendations based on advanced analytics like audience profiling, post-conversion data, offline-to-online modeling.
- Review/QA reporting generated by junior team members.
- Write client facing POVs to evaluate digital media opportunities and inspire clients via phone, email or in-person interaction.
- Follow, analyze, and optimize against trends and the latest technological advancements in media landscape, and connect learnings over time.
- Contribute to strategy and brainstorming sessions for new clients and pitches.
- Execute tests, collect and analyze data, identify patterns and insights in order to achieve maximum ROI.
- Perform as a leader with minimal supervision.
- Liaise with clients in providing regular deliverables and communicating updates and innovations relevant to their business.
- Train, motivate and develop team members.
- 5 - 7 years of digital media experience in an agency, managing an integrated media team a plus.
- Solid knowledge of performance marketing platforms is a plus: search, paid social PMDs, tracking and tagging methods, and various analytic packages.
- Must be confident, innovative problem solver, team player and have strong communication skills.
- Experience working in an integrated capacity with Planning, Account and Creative teams in both B2B and B2C environments.
- Strong working competency in the following channels:
- Digital Display/Video
- Social
- SEM
- Ad Tech & Ops
- Experience in Trade Desk or Google Marketing Platform (DBM) is a plus.
- Experience and an understanding of DCO is a plus
- Exposure to traditional media platforms (TV, Print, Out-of-Home, and Radio) is a plus.
- Google AdWords and Facebook Blueprint certification is a plus.
- Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients.
- Strong time management skills.
- Attention to detail and advanced follow-through skills.