Associate Director, Product Marketing
Cover Genius
- New York City, NY
- Permanent
- Full-time
- Build and lead a high performing industry marketing organization that drives recognized thought leadership, delivers an incredible prospect and customer experience, and attracts, develops, and inspires world-class marketing professionals.
- Develop, deliver and continuously improve industry marketing materials to increase brand awareness, generate leads, and drive sales.
- Work with the Strategic Partnerships and Partner Services to identify target markets, develop thought leadership and product marketing materials that will help drive partnership deals that deliver enduring value to the merchant partners.
- Develop strategic business plans outlining prospect targeting overall positioning, brand messaging and placement, performance metrics, and marketing CRM and data strategy.
- Contribute to the development, implementation and execution during all stages of the sales and marketing processes including brand and performance marketing, product design, sales roadmap and strategic discussions.
- 10 or more years of Tech B2B marketing experience, including product and/or industry marketing.
- Proven track-record meeting and exceeding performance driven KPIs.
- Ability to pivot and change course as necessary to capitalize on market opportunities.
- A strong network of B2B marketing professionals is a plus.
- Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner.
- Exceptional written and verbal communication skills necessary. Comfortable working financial targets and business KPIs
- Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable
- First class communication skills, able to present, negotiate and influence at C-level.
- Strong strategic thinking and problem solving skills; ability to think laterally and explore creative solutions in an entrepreneurial company.
- Appetite and enthusiasm for working as part of a Series E company that is not afraid of getting their hands dirty and supporting each other.
- A proactive bias to action, comfortable being empowered to champion issues to drive change and achieve the desired results.
- Ability to build rapport and engagement with stakeholders at all levels of an organization.
- Ability to deal with ambiguity while developing and executing strategic next steps to move the sales process forward
- Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
- Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
- Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
- Social Initiatives - speak a thousand words!
- Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.