Marketing & Communications Director
Next Path
- Tampa, FL
- $100,000 per year
- Permanent
- Full-time
- Location: Tampa , Florida
- Type: Direct Hire
- Job #4009
- Salary: $100,000
- Bachelor's degree in marketing, communications, or a related field; advanced degrees preferred.
- Minimum of 6 years of experience in marketing & communications, preferably in a rapidly growing and changing environment.
- AI / Marketing / SEO and ROI on these campaigns.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Extensive knowledge of SEO best practices, including the ability to write scripts, analyze performance metrics, and develop keyword strategies.
- Experience building retargeting campaigns off website traffic.
- Strong interpersonal skills and the ability to collaborate effectively with internal and external stakeholders.
- Highly creative with a passion for bringing brands to life through innovative marketing strategies and campaigns.
- Experience working with freelance talent and external partners to execute marketing initiatives.
- Ability to travel up to 30% of the time, with a willingness to engage in social and networking opportunities.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Demonstrated ability to develop and execute comprehensive marketing plans and strategies.
- Lead the development and execution of comprehensive marketing and communication strategies to support the company's objectives and enhance brand awareness, including social media, video content, testimonials, websites, and blogs.
- Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.
- Monitor lead generation channels and track conversion rates.
- Work closely with the Chief Sales Officer (CSO) and Sales Department to translate marketing strategies into actionable plans and initiatives.
- Serve as a liaison between external partners, web developers and freelance talent.
- Utilize your SEO expertise working with a third party to develop keyword strategies, write compelling content, and optimize website performance.
- Participate in industry events, conferences, and trade shows, representing the company and actively contributing to strategic planning and execution.
- Support sales team to launching new products, including the creation of product brochures and marketing materials.
- Cultivate relationships with media partners, influencers, and industry partners to secure press coverage and enhance the company's image.
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing objectives.
- Provide monthly reporting to CSO on marketing KPI's; SEO metrics, social posts, eblasts, lead conversion metrics, print ad campaigns, product brochures, marketing spend compared to budget, website status updates, ad hoc project work.
NextPath is a candidate centric recruiting firm focused on your career goals to help you find your next path! Our team of professional recruiters have over 80 years of combined experience to help you navigate a job change. Our clients span local and national with roles in sales, creative, marketing, and staffing on a direct, contract-to-perm, and contract (project) basis.
If the position above doesn't appear to fit, we do have a host of clients with roles that could be a match and not every position will be posted. Feel free to reach out to find a better match by emailing your resume to apply@nextpathcp.com for a recruiter to engage.
We are an Equal Opportunity Employer
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