VP, Digital Strategy
Golin
- Dallas, TX
- Permanent
- Full-time
- Drive day-to-day execution of social content with a community-first approach; Oversee the execution of plans for small to medium-scale digital activations
- Lead overall social approach to community management, engagement, content strategy, etc.
- Serve as a primary day-to-day client contact, connecting the dots cross-functionally across different lines of the business
- Initiate and drive social/digital strategy development (inclusive of paid/owned/earned) with some direction/oversight
- Partner with analytics to report results, insights, and recommendations for all digital activations
- Demonstrate a deep working knowledge of the client's digital/social landscape, and be able to spot opportunities and derive insights for our clients to evolve, grow or push the boundaries of what they do online
- Own and build upon a strong foundational knowledge of how to engage a variety of audiences through online tactics
- Frequently collaborate with paid, influencer, creative, and analytics teams to create integrated and innovative storytelling content for clients
- Live and breathe social media - Serve as go-to for team on current events, social media trends/platforms/best practices, and culture
- Contribute to digital thought leadership pieces for internal and external use
- Lead multiple projects/teams at one time, effectively prioritizing in real-time to meet deadlines and manage your workload
- Maintain basic knowledge of our proprietary tools
- Oversee team's work, building knowledge, skills and effectiveness of junior team members as needed
- 10+ years of relevant experience; ConsumerB2B experience a strong plus
- Curious and future-minded, with an eye for the next big thing
- Social media savvy: informed, live online, trend watcher, news junkie
- Strong working knowledge of social media practices to fuel organic content planning
- Keen to leverage data and technology to understand social trends, user behaviors and conversation dynamics
- Deeply familiar with major and emerging social networks, including content best practices, user dynamics, platform functionality & pipeline updates; how platforms are used and how they COULD be used
- Commitment to excellence - ability to manage time, work efficiently and effectively while juggling multiple projects with teams and clients across offices and departments
- Adaptable to rapidly evolving client needs
- Proficiency in Microsoft Office, social media management tools (Sprinklr, HootSuite, Khoros, etc.) and in project management tools (AirTable, Sharepoint, Slack, etc.)
- Expert understanding and experience integrating all elements of the digital landscape into comprehensive strategies, including basic analytics, social listening, content creation, community engagement, influencer marketing, and paid social tactics
- Excellent communication skills, both written and verbal
- Demonstrated client presentation, management and counseling experience
- Experience managing paid social campaigns is a plus
- Experience with large, complex brand(s) preferred