Assistant Manager - Events

• Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government.
• Present the budget to the Marketing Director for approval, and after approval, administer it with the objective of utilizing the resources most effectively.
• Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per the marketing plan.
• Identify key sponsors (in tandem with the specialty leasing department), and suppliers, research entertainment opportunities, and carry out a cost-benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as achievement of business objective, for presentation.
• Responsible for preparing, implementing, delivering, and managing the events team (made up of internal staff, consultants, and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunities during that period.
• Responsible for generating sponsorships for events and promotions.
• Together with the marketing communications manager work on producing top-quality video productions for events/corp events to be used at exhibitions, internally, on YouTube, and for award submissions
• Represent the company as the key liaison with outside parties to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies, and involved companies to source the best opportunities for Al-Futtaim Group Real Estate.
• Participate in hiring and training short and long-term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events, and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.
• Together with the marketing team work on a client database to facilitate fast and effective communication on an ongoing basis and approach stakeholders for participation in events/campaign
• Responsible for updating key stakeholders/anchors on events in CFC to get a better return on participation in /around the city.

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