VP, Group Director, Data Strategy, blu
Horizon Media
- Los Angeles, CA
- Permanent
- Full-time
Over the last three years we have been building from the ground up a Connected Marketing Platform, blu. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 10,000+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients’ existing tech.Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight to audience development and activation.Job Summary
The VP, Group Director, Data Solutions is embedded within the Business Solutions team and leads portfolio data & tech strategy for an assigned pod of blu. clients. Oversees omni-audience strategy across all campaigns for assigned accounts. The VP Group Director, Data Solutions is an expert in leveraging Horizon’s proprietary Connected Marketing Platform called blu. to enable data-driven marketing. This role includes C-Suite presentations, thought leadership and new business.What You’ll Do15%-Client InnovationIdentifies gaps in current tech, measurement capabilities, team structureUnderstands and develops use cases for new technology solutions tied targeting and measurement (ex) CTVWorks with Business Solutions lead on assigned accounts to prioritize initiatives against business goals and account learning agendasKeeps clients up to date on privacy, GDPR/CCPA compliancy, data depreciation, walled gardens, etc.70%-Insights, Planning & OptimizationDefines overall data strategy for each accountDevelops media marketing strategy aligned with business objectives backed into media KPIsExplores and defines seed audiences for audience strategy against business objectives by product using blu. and or client 1P dataOversees direction of Data Scientists on queries needed for insight development and or custom audiences; defines models, individual model inputs, framework of business rules for queriesReview similarities and differences of attributes against audiences. Uncovers insights that lead to high value audiences through output investigation. Prioritize audiences against KPIs.Partners with Analytics team on KPI constructDevelops comms goals alongside analytics based on historical performance, audiences & KPIsBuilds screen & partner allocation based on objectives and audience deliveriesPartners with Data Scientist to identify new audience optimizations based on campaign performance data.10%-Team ManagementManages and trains VPs, Directors on assigned accountsManages Data Scientists on assigned accountsInternal stakeholder for inputs into blu. CoE product roadmapDotted line to the blu. CoE SVP5%-New BusinessRFI responsesUse cases and content developmentActive participant in presentationsWho You AreStrategic thinker and expert tacticianSolutions orientedAbility to effectively communicate complex tech solutions to C-suitePreferred Skills & ExperienceBA/BS from accredited school requiredMinimum 8+ years of experience in Programmatic/Digital/Mar Tech, 12+ overallHands on experience working with a DSP, DMP, CDP or CRM platform or other ad tech platformsExpert knowledge of the programmatic, mar/ad tech landscapeProven success collaborating across multiple teams/disciplinesProven experience working with senior level clients#LI-KG1#LI-HYBRID#HMHorizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Salary Range $195,000.00 - $250,000.00A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.