Account Executive, Consumer (Registered Dietitian, Nutritionist preferred)
Zeno
- Chicago, IL
- $42,000-63,000 per year
- Permanent
- Full-time
- Actively participate in brainstorms.
- Assist in research, development and writing of program plans.
- Assist with building thoughtful activation plans that will break through with food & lifestyle press and media-able RDs.
- Assist with new business proposals and attend new business pitches and meetings as necessary.
- Assist with trendspotting and compiling food and nutrition trend updates for agency and client audiences.
- Build and maintain relationships with restaurant/CPG/QSR beat reporters, food and wellness lifestyle media, emerging media outlets and media-able RDs/fitness experts.
- Build knowledge of food & nutrition-focused tradeshows, such as FNCE, to contribute to client and agency event strategies; attend select tradeshows and build recaps for agency and client audiences.
- Build strong relationships with client and vendor contacts and proactively manage correspondence.
- Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
- Communicate with your account team to keep them abreast of timelines and deadlines.
- Compile media results for clients (Experience with managing coverage trackers for your teams preferred.)
- Contribute to, and attend, new business pitches in the position of nutrition expert.
- Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or Muckrack preferred.)
- Develop and manage media relations programs spanning consumer, trade, business and vertical press including but not limited to food/beverage, lifestyle, technology, etc.
- Develop recipes for select food clients that align with nutrition and ingredient trends.
- Manage multiple projects simultaneously meeting deadlines and budgets.
- Plan and implement press conferences, seminars, speakers' bureau, and other special events.
- Practice effective project management while working with other team members and show an understanding of the “big picture” of client programs.
- Provide counsel to Zeno teams and clients on nutrition benefits of products and nutrition topics in the news.
- Pull nutrition data for client-provided recipes leveraging software provided by agency.
- Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed.
- Support social media efforts.
- Understand general principles of business and marketing and the role of PR in communications.
- Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
- Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
- MS, RD preferred.
- 1-3 years of experience in consumer or brand PR.
- Demonstrated the ability to thrive in a fast-paced environment and the ability to “think on your feet” and respond quickly as business factors shift.
- Digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today's world.
- Driven and detail-oriented, and you possess the ability to manage multiple priorities and successfully meet deadlines.
- Earned a Bachelor's degree.
- Love media relations and building strong relationships with reporters in the Consumer/Lifestyle/Travel vertical.
- Organized, and you manage time effectively.
- Thrive in a close team environment.
- Writing skills are exceptional.