Performance & Web Analytics Senior Marketing Manager
Empower Annuity Insurance
- Overland Park, KS
- $109,600-158,950 per year
- Permanent
- Full-time
- Measure the effectiveness of marketing campaigns, primarily focused on digital media investments
- Partner with the EPW Performance Marketing team to develop testing plan to measure the incremental impact of paid media strategies
- Leverage expertise in analytical techniques to develop a deep understanding of customer behavior
- Set up experiments, establish control groups, and devise A/B tests to be able to measure and understand the effectiveness of marketing
- Design A/B tests of the web and applications to optimize customer flows & key KPIs
- Manage marketing technology portfolio, including evaluation and recommendation of investments in new technologies
- Develop standardized dashboards and ad hoc reports to inform business decisions, with an emphasis on automation and scalability
- Analyze pools of data to discover trends, patterns, or correlations that can drive optimized business decisions
- Effectively estimate impact of new campaigns/tactics to develop quantitative prioritization
- Collaborate with Marketing, Engineering and outside vendors to integrate data from new and innovative marketing technologies and tools
- Work with business partners to transform customer understanding into measurable business results
- Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements
- Serve in SME role for team members, providing training and coaching to develop the team
- Bachelor’s degree in business, mathematics, statistics, economics, data science, or related technical discipline (Master’s degree preferred)
- 8+ years of experience in media campaign analytics and working with media agencies
- 5+ years of experience analyzing A/B and multivariate results for campaign and website performance
- 3+ years managing a team of analytics professionals
- Must have experience in marketing analytics (knowledge of online and offline marketing channels, terminology, and marketing platforms)
- Experience working with marketing agencies (PR, SEM, SEO, Direct mail, TV, etc.)
- Proven track record of identifying, optimizing, and driving change at various stages of the customer journey
- Experience developing and maintaining reports in Tableau or other data visualization tools
- Experience with tracking and analytics tools such as Google Analytics, Google Tag Manager, Amplitude, Optimizely, and Tableau strongly preferred
- Strong SQL and Excel skills with a working knowledge of R, Python, or other scripting language preferred
- Clear and effective communication at various levels of the organization is essential
- Effective communication skills to present information to technical and non-technical audience
- Self-starter able to adapt to changing conditions/requirements & work with minimal supervision
- Ability to work under tight deadlines
- Experience supporting key management decisions with clear and concise data analysis and storytelling
- Knowledge of and curiosity to stay current on industry analytical trends
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.