Decision Point - Social Media Marketing Specialist (1-2 yrs) Gurgaon/Gurugram/Delhi NCR (Online/Digital Marketing)
Decision Point
DelhiGurgaon, Haryana
Permanent
Full-time
30 days ago
Roles and Responsibilities :- Develop and implement social media strategies that align with the company's goals and objectives.- Plan, create and publish engaging content for various social media platforms, including but not limited to LinkedIn, Twitter, Instagram, and Facebook.- Manage content calendar and ensure timely posting of content.- Write creative copies and captions for all social media posts & Ad campaigns.- Shoot and edit reels and other visual content to engage and attract the target audience.- Monitor and respond to comments and messages on all social media platforms in a timely and professional manner.- Track and analyse social media metrics and use data to inform future strategies and campaigns.- Stay up to date with the latest social media trends, algorithm changes and best practices.- Collaborate with cross-functional teams, including marketing, creative and product, to ensure a cohesive brand message across all channels.- Manage social media advertising campaigns and budgets.- Knowledge and experience in Google ads, SEO and email marketing will be an added advantageAn ideal candidate will be/have :- Bachelor's degree in marketing, communications or a related field.- Proven 1-2 years of work experience as a Social Media Specialist or similar role.- Strong understanding of social media platforms, including their respective audiences and algorithms.- Excellent written and verbal communication skills.- Proficient in social media management and analytics tools, such as Hootsuite, Sprout Social and Google Analytics.- Ability to think creatively and strategically.- Strong attention to detail and ability to multitask.- Familiarity and hands-on experience with managing social media content and metrics is required.- Experience in creating and executing social media advertising campaigns is a plus (ref:updazz.com)