Salesforce Data Cloud Solution Architect - Technical Senior Consultant
Deloitte
- Albany, NY
- $113,325-188,875 per year
- Permanent
- Full-time
- Develop, build, and implement Salesforce Data Cloud instances in conjunction with Salesforce Marketing Cloud (Engage/Personalize) or Salesforce Sales/Service
- Drive end-to-end project execution, encompassing analysis, documentation, solution development, testing, and performance, to meet client expectations.
- Identify technical design and data model risks, confirm their validity, and devise strategies to mitigate them.
- Actively participate in technical design and data model workshops alongside Engineering Teams and business stakeholders.
- Clearly translate and communicate technical requirements and solutions to the business using story-based narratives, and present strategies and recommendations to executives.
- Leverage knowledge of new and upcoming features in the Salesforce ecosystem to recommend more efficient solutions.
- Ensure that technical documentation is consistently updated through active participation in technical workshops.
- Adhere strictly to established project planning methodologies and Agile development processes.
- Lead sessions to understand client needs in technical marketing and Salesforce Data Cloud requirements, and act as a crucial technical resource throughout the implementation process.
- Assess client requirements, propose effective solutions, and communicate the capabilities and limitations of Salesforce Data Cloud, Marketing Cloud Engage, Personalization, Intelligence, Sales, Service and other relevant SF ecosystem platforms.
- Identify client process pain points and gaps in current best practices.
- Function as a technical solution specialist within the Salesforce Data Cloud ecosystem, including components like Data streams, Unified Data Model, Transformations/Insights, Identity Resolution, Segmentations, Activations, Email Studio, Content Builder, Journey Builder, Mobile Studio, Cloud Pages, Ad Studio, Site mapping, Website personalization
- Develop, oversee, and maintain key data model, segmentation, architecture, code documentation, and technical specifications for designated workstreams.
- Lead the development and physical design of solutions, guide the development team, and ensure the system's architectural integrity.
- Manage workstreams in large-scale enterprise implementations, focusing on Salesforce Data Cloud architecture and data models.
- Implement Salesforce Data Cloud, emphasizing data modeling, performance optimization, and integrations.
- Oversee and coordinate testing activities, including System Integration Testing (SIT) and User Acceptance Testing (UAT), in line with the project's scope.
- Cross-channel customer engagement strategy, design, and development.
- eCommerce strategy, implementation, and operations.
- Marketing content and digital asset management solutions.
- Marketing technology and advertising technology solutions.
- Marketing analytics implementation and operations.
- Advertising and acquisition campaign development and execution.
- Agile, design-thinking, user-centric projects that drive results.
- Bachelor's Degree
- Experience with at least 1 end-to-end Salesforce Data Cloud implementation
- 2+ years in marketing automation, data model and architecture in the Salesforce ecosystem
- 3+ years in consulting, marketing project implementation, or project management using Agile methodologies.
- Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serv
- Limited immigration sponsorship may be available
- Customer Data Modeling best practices
- Salesforce cross-cloud integrations
- Proficiency in moderately complex SQL queries
- Experience in integrating with cloud-based data warehouses/data lakes (e.g. Snowflake, Databricks..)
- Experience with Marketing Cloud Personalization
- Experience with Segmentation strategy
- Experience with Adobe, Marketo, Oracle or other enterprise marketing automation or CDP platforms.
- Experience with SOQL
- Front-end coding skills (HTML, CSS/SASS, Typescript, React, XML, JSON).
- Salesforce certifications (Marketing Cloud Administrator/Consultant/Email Specialist, Salesforce Data Cloud Consultant).
- Effective presentation skills to both technical and non-technical audiences.