Events & Marketing Manager
Hines
- Cary, NC
- Permanent
- Full-time
- Develop and execute comprehensive marketing strategies that align with Fenton and Waverly Place’s sales and traffic objectives, considering national and local market trends and customer behavior.
- Assist in the creation and execution of the annual strategic marketing plan and corresponding budget preparation.
- Provide ad hoc and monthly reports on the effectiveness of marketing initiatives, including key performance indicators, and make data-driven recommendations for improvement.
- Manage payment and processing of all marketing invoices, periodically reforecast committed marketing spend, and ensure annual budget tracking across all marketing accounts.
- Collaborate with specialty leasing teams and assist in securing sponsorships.
- Manage local agencies and vendors, marketers, and event professionals and foster a collaborative environment.
- Cultivate and maintain relationships with retailers, media partners, community organizations, and stakeholders to enhance the assets’ reputation and community engagement.
- Foster retail partnerships and collaborate to plan promotional activities with the assets’ tenants.
- Collaborate with The Allison residential marketing team and office leasing team to ensure cohesive messaging across the entire Fenton portfolio.
- Collaborate with the Marketing and Events Coordinator to review and strategize the planning and execution of a robust special events program and grand openings. Ensure the delivery of high-quality, polished events and conduct a thorough, data-driven analysis to evaluate each event's impact.
- Ensure consistent branding and messaging across each asset, maintaining brand integrity.
- Lead the development of creative digital and traditional marketing channels in collaboration with vendors and internal teams.
- Manage the digital media calendar to engage target audiences effectively.
- Coordinate the design, production, and installation of visual merchandising, signage, and advertising at Fenton and Waverly Place.
- Serve as a key member of the crisis response team, adhering to the Crisis Communication Plan established for Waverly Place and Fenton.
- As needed, you will be expected to engage in media interviews or broadcast appearances.
- Bachelor’s degree in marketing, hospitality, public relations, business administration, or related field from an accredited institution.
- Four or more years of experience in marketing retail, event planning, PR, and/or social media.
- Excellent written, presentation, and verbal communication skills.
- Must be a self-starter, able to manage multiple projects simultaneously with minimum supervision.
- Proficiency with Microsoft Office products.
- Proficiency with Adobe Illustrator, Photoshop, and InDesign
- Proficiency with all forms of digital communication and social media platforms.
- Above-average ability to organize, manage time, understand and set priorities, and multi-task while maintaining deadlines.
- Strong interpersonal, analytical, organizational, and time management skills, consistent attention to detail, and the ability to deal effectively with people at all levels.
- High energy, versatile, and self-directed.
- Unwavering commitment to integrity, the firm’s Guiding Principles, and our Leadership Principles.
- Ability to lift files, records, and computer paper (approximately 5-10 lbs.).
- Ability to stand and walk up to several hours per day, including climbing stairs.
- Ability to work occasional nights and weekends for special event management.
- This is an on-site position at Fenton and Waverly Place property management offices.