Supervisor, Point of Care - HCP Media
Publicis Health Media
- Philadelphia, PA
- $97,000 per year
- Permanent
- Full-time
- Firm understanding of how the agency works and how jobs flow throughout
- Understanding of client's business and goals
- Understanding of how client goals translate into Point of Care marketplace strategies
- Understanding of the Point of Care marketplace and partner landscape
- Firm understanding of Point of Care partnership opportunities, deals and terms
- Firm understanding of agency Terms + Conditions and Point of Care partner contracting process
- Development of Point of Care RFPs
- Creation of Point of Care tactical recommendation
- Negotiation of Point of Care buys
- Informs the Point of Care media plan based on marketplace data supported by analytics
- Leads coordination of data collection & analysis for Point of Care planning & activation
- Point of Care media partner level investment forecasting
- Contributes to business rules and parameters of the point of care engagement
- Contributes to cross franchise strategy
- Prepare HCP target list for distribution to partners
- Evaluation and selection of offices and tactics by brand
- Monthly & Quarterly validation and verification of each partner.
- Responsible for managing delivery of Point of Care projects and tasks
- Contributes Point of Care POVs
- Contributes to ad hoc projects
- Responsible for managing assignments
- Provides clear, regular communication regarding status of Point of Care projects
- Develops relationships with Point of Care media partners
- Collaborates internally across capabilities and teams
- Power-user of business IT software
- Literacy of business intelligence software such as SQL, MicroStrategy, and Datorama and an understanding of data manipulation
- Adherence to agency procedures (accurate time sheets, performance conversations)
- 5 years of industry experience within media planning or buying for Point of Care, Out of Home, or HCP
- Pharmaceutical industry