Senior Director, Performance Marketing
Niantic
- San Francisco, CA
- Permanent
- Full-time
- Own the company's performance marketing strategy, identifying the best use of resources to achieve scalable growth for our titles.
- Lead the Performance Marketing team (including User Acquisition, Ad Media, and Ad Production/Creative staff) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, helping the company achieve its key business objectives.
- Mentor and nurture the team with a culture of inclusion and collaboration, while building the best-in-class practices across growth fields.
- Manage the creative production process across all advertising media campaign types, working with internal art teams as well as outsourced resources / agency partners.
- Build trustworthy partnerships with cross-functional partners to guide the development of Niantic's marketing analytics infrastructure, including marketing automation, attribution, and analytics.
- Required in-office 2 days per week minimum, but additional days highly encouraged to help increase internal collaboration and partnership.
- 14+ years of marketing experience with a focus on data-driven acquisition marketing and branded reach / awareness advertising media knowledge.
- Experience leading performance marketing teams of 5+ individuals.
- Experience managing an overall marketing budget of $50 million or more, with focus on advertising media and creative/production efforts.
- Successfully built and shaped the planning and execution of complex, data-driven marketing programs including A/B experimentation, multi-touch attribution modeling, and causality testing,
- Experience managing a high-output creative production process, from ideation to production to testing and deployment.
- Familiarity with intermediate statistical methods and proficiency with popular analytics and data reporting tools (e.g., Looker, Amplitude, Heap, Tableau, etc.).
- Familiarity with standard mobile app engagement, monetization, and advertising performance metrics, including DAU, MAU, ARPU, ARPPU, CPI, retention rates, and CTR.
- Strong understanding of and experience in managing ATL (above-the-line) ad media campaigns and their role in driving 'top of funnel' user interest, especially when used in conjunction with user acquisition campaigns.
- Expert in mobile attribution methods and platforms (e.g., Appsflyer, Adjust, etc.)
- Deep knowledge of paid mobile ad media channels (e.g., Facebook Ad Manager, Google UAC, TikTok, Moloco, AppLovin, Unity, etc).
- Strong knowledge of the privacy environment on mobile, as well as the measurement frameworks available from Apple and Google.
- Demonstrated cross-functional communication and analytical skills to improve revenue prediction models and key performance indicators measurement.
- Familiarity with ASO and industry standards to improve conversion rates.
- Strong leadership presence and ability to lead both directly and through influencing executive team members to drive a given strategy in a fast-paced, global organization.
- Effective communicator via both written and verbal communications. Asynchronous communications with others is also important given the global distribution of our team across geos and time zones.
- Bachelor's degree or equivalent experience in quantitative field, including but not limited to Computer Science, Engineering, Finance, Marketing, Data Science, Statistics, and Mathematics.
- Passion for technology and entertainment, especially for Niantic's products and mission.
- Experience in working with 3rd party IP (intellectual property) holders that may require brand / creative approvals.
- Adaptable leader that performs well in highly dynamic environments.
- Graduate degree or equivalent experience a plus (esp. in Business Administration).
- Required
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