
Senior Marketing Manager
- Overland Park, KS
- Permanent
- Full-time
- Supervise one or more related functions in the following areas: marketing, communications, branding, proposal support, or event coordination.
- Co-develop, communicate, and execute the strategy and vision to assigned work group.
- Ensure alignment to functional, divisional and company strategies.
- Oversee day-to-day tactical and operational activities.
- Work under minimal supervision.
- Collaborate with Marketing Director to align and translate sector/segment business strategies and goals into targeted marketing plans.
- Co-develop, deploy, and manage marketing strategy and associated campaigns for priority solutions for Black & Veatch's Infrastructure Advisory (IA) organization.
- Co-develop and apply Client type value propositions for selling IA solutions across identified sector and segment intersections.
- Support fulfillment of sponsorship and advertising opportunities in coordination with the Events and PR/Media team.
- Ensure brand management during tactical execution of all client facing marketing efforts​.
- Plan, manage and promote content through social media and other channels.
- Collaborate with MarCom Manager to develop key messaging and thought leadership content for applicable campaign initiatives.
- Co-develop and manage enterprise marketing budget for IA events, associations, advertising, and creative production.
- Identify, track and analyze campaign KPIs and lead generation results, making data-driven adjustments to optimize performance.
- Coordinate and collaborate with sector Marketing Managers for alignment on shared best practices, effective campaign strategies, and application of integrated messaging where applicable.
- Bachelor's degree, with 10+ years of corporate Marketing experience.
- Prior experience working in the consulting business, particularly having developed, and implemented marketing strategies in a services industry where a solutions portfolio is offered to clients.
- Strong skills in writing and message development, and ability to absorb and translate technical content required.
- Familiarity with energy, industrial manufacturing, water, and commercial markets.
- Strategic Planning: Ability to create comprehensive marketing plans that align with business goals.
- Market Research: Proficiency in analyzing market trends, customer needs, and competitive landscape.
- Digital Marketing: Expertise in SEO, SEM, social media, email marketing, and content creation.
- Project Management: Strong organizational skills to manage multiple projects and deadlines.
- Communication: Excellent written and verbal communication skills for crafting compelling messages and collaborating with stakeholders.
- Analytical Skills: Ability to measure and analyze the effectiveness of marketing campaigns using various tools and metrics.
- Creativity: Innovative thinking to develop unique marketing strategies and campaigns.
- Client Management: Experience in managing client relationships and understanding their needs.
- Bachelor's degree in related field preferred, or equivalent experience
- 8+ years progressive experience, including 4+ years supervisory
- All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.