Marketing Coordinator
Waltham Services
- Atlanta, GA
- Permanent
- Full-time
ResponsibilitiesYou Will . . .
- Serve as the primary point of contact for creating and maintaining a library of campaign, medium, and source parameters for tagging inbound links from digital marketing campaigns to Orkin.com
- Assist with call tracking provider, Invoca. Maintain a general understanding of how Invoca functions. Set up and troubleshoot out-of-the-box integrations between Invoca and various digital marketing platforms (e.g. Microsoft Ads)
- Independently pull basic SEO and GA reporting (e.g. website sessions year-over-year, or ad-hoc reporting on agency partner campaigns)
- Research lead generation and sales performance at a local level using Orkin’s data warehouse (no coding required) and SEO tools
- Assist with and report on in-house A/B and conversion rate optimization tests
- Assist with and report on lead aggregator performance
- Additional search engine marketing and digital marketing reporting duties as needed
- Challenging position with a financially stable and reputable company
- Comprehensive benefits package including medical, dental, vision, maternity & life insurance
- 401(k) plan with company match, employee stock purchase plan
- Employee discounts, tuition reimbursement, dependent scholarship awards
- Paid vacation, holidays, and sick leave
- Work Environment: Opportunity for hybrid office and home-based working arrangements once onboarded and trained.
QualificationsThe Experience You Will Bring (Minimum Requirements):
- BS/BA/BBA or equivalent work experience
- 1 - 2 years’ full-time experience with website and/or SEO analytics
- Intermediate skill with Microsoft Excel (Pivot tables, vlookups, etc.)
- Strong organization and planning skills; detail-oriented
- Strong analytical skills
- Experience working with Google Analytics and SEO tools
- An understanding of how to use campaign, medium, and source parameters to track the success of digital ad campaigns