Head of Marketing
TotalEnergies
- Việt Nam
- Hợp đồng
- Toàn thời gian
- In charge of both LPG (Liquefied Petroleum Gas) and Lubricants marketing activities.
- Marketing is also in charge of Digital projects - both LPG (Liquefied Petroleum Gas) and Lubricants.
- Establish positioning, identify target audiences, and develop direct marketing plans with specific objectives across different channels and segments.
- Lead the execution of direct marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Analyze shopper insights, shopper trends, market analysis, and marketing best practices to build successful strategies.
- Analyze consumers' influencer insights, shopper trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.