Associate Director, Multicultural Media Planning
Zenith Media
- Atlanta, GA
- Permanent
- Full-time
- Contributes significantly to the development of Inclusive, Multicultural, and DEI communications strategies that activate consumer insights, drive innovation for clients, and provide structure for brand channel presence/priorities.
- Distills client briefs and translates them into a culturally relevant & insights-led media strategy and activation brief with clear media objectives. Works collaboratively with broader Strategy team to analyze client business situation to identify key opportunities to reach and connect with diverse consumers.
- Build audience profiles and insights that illustrate diverse consumer behavioral and psychographic motivations. Go beyond demographics and top-level findings to deliver insightful illustration on consumer habits, preferences, and channel behaviors that are rooted in culture.
- Supports development of and identifies key roles for diverse consumers, diverse-reaching and diverse-owned media partners, and targeting tactics. Helps to define how media should complement and connect with other activity & initiatives.
- Has a stakeholder role in product and process innovation, including briefs, workshops, channel planning work sessions, and other team collaborations to enhance how we use communications to help our clients’ business when it comes to diverse consumers and the diverse-reaching & diverse-owned media ecosystem.
- Partners with Investment and Data/Analytics teams, ensuring that the diverse consumer strategies are actioned in the marketplace and accounted for appropriately within measurement frameworks and learning agendas. Works closely with broader team to ensure that strategy is followed-through to execution.
- Assists in the development of client-facing holistic presentations & recommendations. Takes ownership of bespoke culturally-led POVs, recommendations, and requests, with the support of the broader team.
- Establish and develop client relationships by understanding client business needs and applying expertise to create tangible solutions, with a drive for curiosity and passion for innovation in creating culturally centric activations that drive client business.
- Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.
- Develops strategic intelligence via keeping abreast of diverse audiences, industry developments, macro and consumer trends, technology, and cultural movements. Acts as a resource to the broader team, expected to share insights and learning, serving as an SME within the team for all things culture.
- B.A. or B.S.
- 8+ years of media planning experience with concentration in culture-first Strategy & Planning across
- Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, LGBTQ+
- Agency experience highly preferred
- 5+ years of experience in a management capacity
- Adept at injecting ideas, innovation and leading industry developments into planning assignments
- Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
- Demonstrates an ability to be curious and passionate about our client’s business
- Strong media partner relationships
- Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
- Detail-oriented and proven ability to thrive in a fast-paced environment