Senior Manager, Product Marketing (On-Site Performance)
Epsilon
- Brooklyn, NY
- $130,000-135,000 per year
- Permanent
- Full-time
- Develop a deep expertise on our on-site performance capabilities, enabling the development of product positioning, messaging and key differentiators
- Understand how on-site performance and personalization enhances other core products at Epsilon and connect them through positioning and pre-packaging
- Oversee global positioning, messaging and pricing for mid-market offerings
- Be the expert on your buyers, how they buy and their buying criteria; be the expert on our products, solutions, your competition and how to win against them. Leverage this knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.
- Manage development and execution of international GTM strategy and plans through cross-functional teams inclusive of Epsilon + Yieldify + Publicis
- Developing market and category thought leadership, POVs and market activation plans
- Equip our sales team with a benefits-driven narrative for how our products solve client challenges
- Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more
- Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals
- Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders
- 5+ years of experience in product management, marketing or related field
- 2+ years experience in Product Marketing, preferably in on-site performance or related field
- Working knowledge of retail, eCommerce and digital monetization programs
- Bachelor's Degree from a 4-year college or university; MBA a plus
- Excellent verbal and written communication skills; ability to work with and present to all levels and functions, in and out of the organization
- Mastery of Microsoft Office Suite - PowerPoint, Excel, Word and Teams
- Ability to grasp and translate technical capabilities into clear benefits
- Demonstrated success in creating compelling messaging & positioning, competitive analysis, managing product launches and end-to-end execution globally
- Experience working in a fast-paced, highly cross-functional, matrixed global organization
- Proven ability to lead and collaborate cross-functionally across marketing, sales and product teams, including with international and remote stakeholders
- Creative, resourceful, self-starter who is results oriented and a collaborative team player
- Highly organized with good follow through capabilities
- Able to manage time and juggle multiple priorities to execute high-quality deliverables
- Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility