Content Marketing Specialist & Campaign Manager - Verity Solutions (Kirkland, WA)
Cigna
- Kirkland, WA
- $76,300-127,100 per year
- Permanent
- Full-time
- Contribute to marketing team in delivering effective campaigns and initiatives that achieve company and team objectives.
- Participate in the development and ideation of strategies to maximize product and brand appeal to target customers.
- Develop effective marketing/creative briefs, ensuring plans are tied to business objectives and leverage the brand promise.
- Create, develop and maintain sales and marketing content in various media forms, either directly or through an agency, aiming for consistent voice across all assets.
- Create and maintain use of a designated single source content management and control system.
- Work cross functionally and at multiple levels both internally and externally with key stakeholders, partnering across teams and subject matter experts as needed to complete assignments.
- Identify effectiveness and impact of marketing initiatives with tracking and analysis (KPI development and tracking) and optimize accordingly.
- Help gather and analyze data to reach insights about competitors and trends.
- Contribute to lead-generation activities such as trade shows and events.
- Build skill set and engage in ongoing education for the company.
- Communicate the value of Verity brand and solutions succinctly and effectively to target audiences.
- Support and promote the company values through positive interactions with both internal and external stakeholders on a regular basis.
- Other business initiatives or special project involvement as required.
- Bachelor's degree in related field or equivalent experience.
- 4+ years of relevant professional marketing experience in a SaaS environment.
- Healthcare industry/pharmacy or 340B experience a plus but not required.
- Metrics-driven marketing mind with eye for creativity.
- Excellent writing and editing skills required.
- An impeccable visual aesthetic paired with a firm understanding of the fundamentals of design (layout, hierarchy, typography, color, and image selection).
- An enviable (almost to the point of being annoying) level of attention to detail when creating or reviewing assets and content.
- Proficiency in Adobe Creative Suite (including InDesign and Photoshop).
- Experience with Google Ads/SEO.
- Experience with Asana or other work management platform.
- Experience with various social media platforms.
- Ability to adhere to and evangelize brand guidelines.
- 340B program or healthcare background a plus but not required.
- Strong problem-solving and business analysis skills.
- Naturally inquisitive with a desire to solve problems and dig into detailed analysis.
- An excellent communicator with a positive attitude and stellar listening skills.
- Self-starter with a positive attitude with a “get-stuff-done” mindset.
- Negotiation experience a plus.
- Experience working cross-functionally and promoting collaborative partnerships to drive results.
- Proven ability to communicate effectively to various audiences/levels including leadership through various mediums.
- Ability to take a complex concept or product overview and deconstruct it into a concise, impactful message(s).
- Ability to present and convey material both formally and informally to all levels of the organization.
- Thorough understanding (or willingness to learn expeditiously) of business operations and processes.
- High-level of confidence, integrity, enthusiasm and executive presence.
- Demonstrated ability to prioritize and manage workload and meet project deadlines.
- Strong MS Office, web conferencing and internal communication software experience.
- Ability to work onsite from the Kirkland, WA office 50% of the time, as requested by the business