Corporate Marketing Associate

Continental Realty

  • Baltimore, MD
  • Permanent
  • Full-time
  • 25 days ago
Corporate Marketing Associate – Main Office in Baltimore, MD (hybrid schedules available with 3 days in the office required)The Marketing Associate assumes the critical responsibility of safeguarding brand integrity through the development, support, and meticulous management of marketing initiatives. This multifaceted role encompasses a wide array of duties, including oversight of various company portals, crafting culturally resonant social media engagement campaigns, managing diverse social media platforms, and fostering collaborative relationships with various departments.Content Creation
  • Conduct vigilant monitoring, auditing, and timely updates of social media platforms to reflect the company's evolving culture. This includes ensuring prompt image and video link updates for Glassdoor, Indeed, Facebook/Facebook Business Manager, Instagram, Twitter, LinkedIn, YouTube, Google, among others.
  • Curate engaging content for social media platforms, spanning community events, team member engagements, conference highlights, celebratory moments, company updates, industry certifications, site team accomplishments, and promotional activities.
  • Strategically develop bi-monthly engagement campaigns to foster meaningful company-wide interactions across social media platforms.
  • Maintain and refine the Editorial Calendar, ensuring a well-planned and timely posting schedule for upcoming content.
  • Actively manage account security, setup, and troubleshooting for all Facebook and Instagram profiles, including those related to acquisitions and dispositions.
  • Ensure robust two-factor authentication across all social platforms, communities, and lifestyle centers.
  • Scrutinize social media and Google My Business (GMB) platforms meticulously during acquisitions/dispositions, facilitating smooth transitions.
Marketing Administration
  • Update and meticulously maintain the Marketing Portal, serving as a central hub for critical marketing information.
  • Skillfully manage resident and prospect email campaigns, notifications, and alerts with a keen eye for detail and effectiveness.
  • Maintain the tour scheduler calendar with precision, including updates for holidays and office closures to ensure seamless operations.
  • Organize CRC Google photos systematically, creating albums and tagging team members for efficient retrieval and use.
  • Conduct regular audits of ILS feed connections within SiteManager to optimize marketing reach and effectiveness.
  • Oversee the CR Dollar Database with precision, managing approvals, invoice preparation, and offboarding processes meticulously.
  • Update the SOP database relevant to the position's responsibilities, ensuring accurate and up-to-date documentation.
  • Assist in the maintenance and editing of Multifamily websites, ensuring content accuracy and alignment with brand standards.
  • Provide backup approval for design templates via PrintUI.com and orders in the Brand Promotion Portal, ensuring consistency and compliance with brand guidelines.
Additional Responsibilities
  • Assist in production of graphic designs tailored to internal company culture-related needs.
  • Assist in development and maintaining compelling marketing materials for CRU (courses, brochures, Yearbook, and routine class offerings).
  • Expertly manage and create graphics for CRTV (corporate and multifamily) initiatives.
  • Ensure creation of captivating graphics for social media campaigns, encompassing post images, content, and meticulous oversight of the content calendar.
  • Craft templates for multifamily leasing sales flyers with precision and attention to detail.
  • Fulfill ad-hoc graphic design requests as needed, ensuring a consistent and professional visual identity.
  • Collaborate seamlessly with marketing team members on all aspects of branding, fostering a cohesive and unified brand identity.
  • Provide thoughtful feedback for necessary changes and enhancements to continually meet and exceed departmental goals.
  • Offer meticulous proofing and editing support for all marketing materials, ensuring accuracy and adherence to brand standards.
  • Maintain a vigilant presence over the Marketing email address, ensuring prompt and professional responses.
  • Uphold meticulous expense reporting practices, for efficient management of marketing budgets.
  • Assist in the planning and execution of company events as required, contributing to a vibrant and engaging company culture.
  • Fulfill other assigned duties with the same dedication to excellence and professionalism.
Qualifications / Skills
  • Strong organizational and time-management skills, ability to prioritize multiple tasks
  • Meticulous attention to detail, creativity and flexibility
  • Excellent communication and collaboration skills
  • Ability to execute projects accurately and independently, within the deadlines
Education and Experience Requirements
  • Bachelor’s degree preferred
  • 3-5 years of experience in marketing
  • Proficient in Microsoft Office suite of programs
Experience Plus
  • Knowledge of Adobe Creative Suite: InDesign, Illustrator, Photoshop, Lightroom
  • Social Media, Yardi Systems, Team Support, PrintUI
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Continental Realty