Corporate Marketing Associate
Continental Realty
- Baltimore, MD
- Permanent
- Full-time
- Conduct vigilant monitoring, auditing, and timely updates of social media platforms to reflect the company's evolving culture. This includes ensuring prompt image and video link updates for Glassdoor, Indeed, Facebook/Facebook Business Manager, Instagram, Twitter, LinkedIn, YouTube, Google, among others.
- Curate engaging content for social media platforms, spanning community events, team member engagements, conference highlights, celebratory moments, company updates, industry certifications, site team accomplishments, and promotional activities.
- Strategically develop bi-monthly engagement campaigns to foster meaningful company-wide interactions across social media platforms.
- Maintain and refine the Editorial Calendar, ensuring a well-planned and timely posting schedule for upcoming content.
- Actively manage account security, setup, and troubleshooting for all Facebook and Instagram profiles, including those related to acquisitions and dispositions.
- Ensure robust two-factor authentication across all social platforms, communities, and lifestyle centers.
- Scrutinize social media and Google My Business (GMB) platforms meticulously during acquisitions/dispositions, facilitating smooth transitions.
- Update and meticulously maintain the Marketing Portal, serving as a central hub for critical marketing information.
- Skillfully manage resident and prospect email campaigns, notifications, and alerts with a keen eye for detail and effectiveness.
- Maintain the tour scheduler calendar with precision, including updates for holidays and office closures to ensure seamless operations.
- Organize CRC Google photos systematically, creating albums and tagging team members for efficient retrieval and use.
- Conduct regular audits of ILS feed connections within SiteManager to optimize marketing reach and effectiveness.
- Oversee the CR Dollar Database with precision, managing approvals, invoice preparation, and offboarding processes meticulously.
- Update the SOP database relevant to the position's responsibilities, ensuring accurate and up-to-date documentation.
- Assist in the maintenance and editing of Multifamily websites, ensuring content accuracy and alignment with brand standards.
- Provide backup approval for design templates via PrintUI.com and orders in the Brand Promotion Portal, ensuring consistency and compliance with brand guidelines.
- Assist in production of graphic designs tailored to internal company culture-related needs.
- Assist in development and maintaining compelling marketing materials for CRU (courses, brochures, Yearbook, and routine class offerings).
- Expertly manage and create graphics for CRTV (corporate and multifamily) initiatives.
- Ensure creation of captivating graphics for social media campaigns, encompassing post images, content, and meticulous oversight of the content calendar.
- Craft templates for multifamily leasing sales flyers with precision and attention to detail.
- Fulfill ad-hoc graphic design requests as needed, ensuring a consistent and professional visual identity.
- Collaborate seamlessly with marketing team members on all aspects of branding, fostering a cohesive and unified brand identity.
- Provide thoughtful feedback for necessary changes and enhancements to continually meet and exceed departmental goals.
- Offer meticulous proofing and editing support for all marketing materials, ensuring accuracy and adherence to brand standards.
- Maintain a vigilant presence over the Marketing email address, ensuring prompt and professional responses.
- Uphold meticulous expense reporting practices, for efficient management of marketing budgets.
- Assist in the planning and execution of company events as required, contributing to a vibrant and engaging company culture.
- Fulfill other assigned duties with the same dedication to excellence and professionalism.
- Strong organizational and time-management skills, ability to prioritize multiple tasks
- Meticulous attention to detail, creativity and flexibility
- Excellent communication and collaboration skills
- Ability to execute projects accurately and independently, within the deadlines
- Bachelor’s degree preferred
- 3-5 years of experience in marketing
- Proficient in Microsoft Office suite of programs
- Knowledge of Adobe Creative Suite: InDesign, Illustrator, Photoshop, Lightroom
- Social Media, Yardi Systems, Team Support, PrintUI