Retail Brand Lead
L'Oréal
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Lead brand execution in retail channels to help maximize brand growth and achieve sales target
- Owner of retail activation plan including instore visibility, promotion, and activation for each retail channel
- Achieving brand consolidated targets through building differentiated shopper-centric account strategies and lead the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget to achieve brand target
- Work closely with product managers to lead in developing NPD Launch plan (including NPD performance tracking ) and channel activation plan to maximize brand performance
- Able to take lead on recommendations of the right assortment mix, pack size role and portfolio prioritization for each of the retail channels for commercial team
- Own overall brand merchandising and planogram to strengthen brand image and position in retailers.
- Full Responsibility for all POSM management (planning, budgeting, design briefing & development till delivery to store)
- In charge of GWP & Value Set management to achieve targeted KPI and ensure implement flawless in-store execution within agreed timeline
- Plan and Monitor retail activation Budget and evaluate performance of key in-store activation (Booth Animation / Mini Event / Customer Theme / Lucky Draw / Value Set)
- Work regularly and closely with Commercial team to ensure flawless execution in store in terms of shelf placement, promotion and in-store animations
- Regular tracking on brand sales performance with target and develop action plan if performance is off track
- Bachelor's degree in any related fields
- Minimum 7 years business experience in trade marketing function
- Able to work cross-functionally at all levels
- Has demonstrated leadership capability (not necessarily people management), strong commercial acumen in previous roles
- Consistent strong performance and results in previous roles
- Strong enthusiasm on Branding and excited by new product launches
- Data driven mindset with the love of marketing execution
- Good networking skill and be able to build strong rapport and relationships with commercial stakeholders internally and externally
- The love of working in retails/channel marketing with great eyes to spot competition and what's happening in stores
We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track - opportunities for growth & development.