Commercial DATA Analyst
Lyreco
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
In this role, you will be collaborating with zone and local teams reporting to the Regional Asia Finance Business Partner who will guide you to identify the business needs and conclusions.
As a Commercial Data Analyst (CDA), your primary responsibility will be to analyze and transform raw data into clear and actionable BI visuals. This role will involve working predominantly with Thailand Market (60%) and also contributing to a regional data exposure to Asia (40%). Your insights will play a crucial role in guiding the executive teams’ decisions and shaping our business strategy.
Additionally, you will be responsible for conducting customer surveys and ensuring the quality of our database. Join us and become a key driver of our business success!Main Accountabilities
- Sales & Marketing Analysis, Reports and Dashboards
- Gather and process data from diverse sources including SAP, QlikView, SQL Database, and Google Analytics, and transform it into actionable insights using Power BI.
- Design, implement, and maintain comprehensive dashboards to track commercial performance and Go-to-Market strategy to the relevant stakeholders
- Interpret Sales Customer data and identify profit pools
- Collaborate and share best practices with team members ensuring alignment with Group standards.
- Identify opportunities for process improvement and operational changes in sales and marketing, contributing to continuous enhancement.
- Recommend incentives structures for sales representatives (aligning with Group guidelines and validation)
- Define with the teams and measure key performance indicators (KPIs) to evaluate operational performance from both financial and commercial perspectives.
- Generate reports and analyses to facilitate decision-making and support sales and marketing campaigns.
- Database Management
- Responsible for data acquisition and enrichment (from primary or secondary data sources) and maintenance, quality control of local databases/data systems
- Filter and clean data to correct any discrepancies or errors
- Maintain confidentiality, data integrity
- Market Analysis
- Evaluate customers' needs, market size, and market share across different segments
- Assess market growth opportunities within each segment and sales forecasts
- Research and analyze the competitive landscape, benchmark competitors performance / results
- Project Management
- Support the company for strategy definition and implementation in line with Group validation
- Manage project(s) to improve customers’ insight collection, usage and effectiveness of sales organisation
- Take ownership of project initiation, planning, execution, monitoring, and closure, including stakeholder training and development of user guides.
- Act as the local point of contact for database management, customer segmentation analysis, and customer insight programs for both local and Group stakeholders.
- Perform supporting activities and additional projects as assigned
- Bachelor Degree or higher in Data Sciences, Statistics, Economics, Business, Marketing or related field
- Proven working experience in data analysis, ideally in roles such as Data Manager or Business Analyst.
- Proficiency with BI tools such as Power BI and good knowledge of query languages such as SQL.
- Experience with Data Management, Big Data, Workforce Management (WFM), and Customer Relationship Management (CRM) systems.
- Advanced skills to collect, organize, analyze, and disseminate significant amounts of information and interpret trends or patterns in complex data sets with attention to detail and accuracy
- Strong problem-solving abilities and a quick learner
- Advanced Excel (pivot table, matrix, etc.) & Advanced Microsoft Office (PowerPoint Presentation)
- Good communication in English
- Project management capabilities
- Ability to conduct research
- Ability to prioritize and multi-tasking
- Self-driven, energetic, independent, and proactive
- Interpersonal Skill