Director, PR & Communications Homes.com
CoStar Group
- Washington DC
- Permanent
- Full-time
- Position Homes.com as the leader in the residential real estate industry.
- Target key industry, business, financial and news publications, educating them on the scope and breadth of the company’s reach and analytics.
- Develop written materials, including but not limited to press releases, report summaries, and media talking points.
- Create a robust public relations strategy; oversee public relations agency and annual PR plan; collaborate on all press releases related to Homes.com news and events.
- Aggressively pitch and elevate in-house experts for interviews, speaking engagements and events
- Communicate Homes.com view of the residential market to national and regional media outlets by securing interviews, TV appearances, and news article collaborations.
- Collaborate with leads in Product Marketing, Corporate Marketing & Communications, social media teams, Product teams and Content teams to identify potential media narratives and stories.
- Monitor day-to-day PR activity and provide analysis over longer time periods to optimize media strategy.
- Work closely with the data team, including its Chief Economist, to develop unique insights/angles that can be leveraged for consumer-facing media coverage
- Answer media requests for data and executive interviews.
- Track current events to create timely, newsworthy releases that promote the company’s offerings to industry and news media audiences.
- Produce 3-5 data-driven press releases per month.
- Work with analysts to develop story ideas or talking points for press releases and interviews.
- Work with a design team on visual elements (charts, social media images, etc.)
- Work closely with external PR firms to coordinate activity.
- Bachelor’s degree in Communications, Journalism or related field from an accredited educational institution; Master’s degree-preferred
- Must have minimum 3 years in a role focused on residential real estate
- A minimum of 10 years of professional experience in communications strategy and execution
- Deep understanding of the current media landscape with excellent news judgment
- Established media relationships with key financial services and economic reporters
- Proven track record in creative pitching
- Experience working with executive-level staff on written communications (quotes, presentations, internal comms, etc.)
- Ability to manage a variety of projects at one time with tight deadlines
- Proven success and passion for securing media coverage
- Strong work ethic, writing and oral communications skills
- Experience with Microsoft suite (Word, Excel, PowerPoint)
- Familiarity with social media platforms (Facebook, LinkedIn, Twitter)