Design and execute a comprehensive B2B demand generation strategy tailored for the US and Indian markets, aligned with company objectives and ROI-focused. Develop buyer personas and in-depth content strategies for each target audience segment, fostering brand awareness and thought leadership. Leverage a multi-channel approach to lead generation, including website optimization (SEO/UX), content marketing (blogs, white papers, case studies), social media marketing (organic & paid), and account-based marketing (ABM) initiatives. Orchestrate impactful outbound marketing campaigns, employing targeted email outreach, cold calling strategies, and personalized prospecting tactics, tailored for both US and Indian business cultures. Champion the adoption and utilization of marketing automation platforms to streamline lead nurturing, segmentation, and qualification across the buyer journey. Implement robust lead scoring models to assess lead quality and prioritize sales efforts. Analyze marketing campaign performance across all channels (website, social media, email, etc.) using advanced marketing analytics tools. Translate insights into actionable recommendations, optimizing campaigns for continuous improvement and maximizing lead generation across both US and Indian markets. Foster strong relationships with internal stakeholders (sales, product, design) to ensure brand consistency and messaging alignment across regions. Stay at the forefront of B2B marketing trends and technologies, proactively identifying and implementing best practices for lead generation in the US and Indian contexts.