Communications Lead
PNC Financial Services
- Los Angeles, CA
- $84,500-141,700 per year
- Permanent
- Full-time
- Design, manage and execute robust and holistic communications programs for assigned markets that demonstrates a creative approach to external narrative building and storytelling, and shows direct impact against markets’ unique priorities.
- Work closely with the regional presidents and other local leaders of assigned markets, as well as a cross-functional team of Corporate Communications and other internal partners, to provide strategic counsel and support across the spectrum of external communications, including thought leadership content, social media channels, corporate announcements, speaking engagements, public events and more.
- Support the corporation's external responses to regional issues and media questions, serving as spokesperson in the local market as needed.
- Serve as the primary contact for assigned markets media, including developing relationships with media representatives, drafting and publishing press releases and media briefings, handling media inquiries, supporting preparation of spokespeople and leading ongoing campaigns.
- Develop and write stories, op eds, remarks and talking points.
- Leverage data and results to inform approach and make recommendations to inform future communications strategies and measure the effectiveness of campaigns
- Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning
- Bachelor’s degree in journalism, communications, or a related field.
- Minimum of 5-10 years of corporate communications experience required. Banking/financial experience preferred.
- 5+ years of experience in the development of communications strategies in support of reputation, media relations, stakeholder relationship-building and crisis/issue management.
- Ability to provide appropriate and accurate counsel and advice to superiors/senior executives.
- Ability to translate key strategic business or financial issues into messaging that resonates with external audiences.
- Proven ability to build relationships with news media representatives and demonstrated record of proactive, earned media placements.
- Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple external communications platforms.
- Ability to travel to key PNC markets (10% travel).
- Strong collaboration skills with ability to work across a highly matrixed organization to generate strong business outcomes
- Proven ability to build relationships with executives at all levels
- Proven ability to manage multiple priorities while delivering high-quality results
- Demonstrated ability to work flexibly and handle ambiguity
- Exceptional customer focus and unwavering integrity
- An analytic and strategic approach with a track record of turning ideas into successful action
- Develops communication strategies in support of the strategic direction and oversees initiatives, materials, and staff priorities.
- Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
- Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
- Coordinates final review and approval before internal or external communications are released.
- Leads project teams of increasing complexity, influences outcomes, and evaluates success as appropriate.
- Consults and advises on communications strategies based on data-driven insights.
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
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