Media Planner
Planet Technology
- New York
- $62.00 per hour
- Contract
- Full-time
- Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes
- Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and audience strategies, while also informing tactical planning, execution and optimization
- Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR and partnerships teams as medias subject matter expert to develop impactful, integrated work
- Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
- Partner with external media agency to drive cohesive media planning and execution across key markets
- Effectively analyze campaign performance against aligned to goals for ongoing campaign reporting and marketing leadership visibility
- Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement
- 6+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix
- Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders
- Proven experience in measurement, analytics and in gathering audience insights (e.g., Dynata, Kantar, Lucid, Nielsen, Google Analytics)
- Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
- Proven experience managing agency partners to budget, structure, and optimize campaigns
- Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
- Passionate about breaking new ground by experimenting with new media approaches to tackle business challenges and priorities
- Experience within both agency and client organizations
- Experience working in a fast-paced, ambiguous environments, with ability to multitask effectively
- Experience working with brands with marketing strategies focused on Young Adults/Youth
- Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection
- Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
- Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact