Google Ads (PPC) Marketing Strategist
Sweat Pants Agency
- Nashville, TN
- Permanent
- Full-time
- Manage and optimize Google ad accounts (if you don't know what managing a successful ad account entails, this job isn't for you)
- Use off-platform strategies to improve in-platform performance (CRO, offers, and funnel suggestions, and creative strategy)
- Effectively report and communicate past and future plans/strategies to clients (always have a solution, always have a plan)
- Work closely with clients as a trusted advisor to achieve their desired goals
- Regularly test and identify best Google ads practices and platform trends
- Stay up-to-date on the latest Google Advertising news, tools, and changes to the platform
- Available and active in daily communication with team members and clients via Slack
- At least 2 years of experience managing multiple Google Ads accounts
- At least 2 years in direct-to-consumer e-commerce and lead generation marketing (all campaign types)
- A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)
- Strong writing skills and an understanding of basic copywriting principles.
- Experience working in Shopify, Wordpress
- Software skills including Google Sheets, Excel
- Working knowledge of Google Analytics, Google Merchant Center
- Curiosity
- Humility
- Ownership
- Transparency
- Fearlessness