Technology Strategy, Principal | Retail Media Networks
Publicis Sapient
- New York City, NY
- Permanent
- Full-time
- Strategic Planning: Develop a comprehensive roadmap for building and scaling the retail media network, aligning with business objectives and market opportunities.
- Thought Leadership: Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership and enhancing our position as a trusted advisor in the retail space.
- Solution Development: Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities to drive business impact for clients.
- Technology Evaluation: Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.
- Monetization Model: Define and implement effective monetization strategies, including advertising partnerships, sponsored content, and promotions, to maximize revenue potential.
- Partnership Development: Establish strategic partnerships with technology vendors, content providers, advertisers, and other stakeholders to enhance the network's capabilities and reach.
- Performance Optimization: Implement data-driven approaches to monitor and optimize network performance, leveraging analytics and insights to enhance user engagement and ROI.
- Compliance and Security: Ensure compliance with relevant regulations and industry standards, and implement robust security measures to protect consumer privacy and data integrity.
- Team Leadership: Provide leadership and mentorship to a team of technical experts, fostering a culture of innovation, collaboration, and continuous learning.
- Stakeholder Management: Communicate effectively with senior leadership, business partners, and external stakeholders to drive alignment and support for the retail media network initiatives.
- Bachelor's or Master's degree in Computer Science, Engineering, or related field; MBA or equivalent business experience preferred.
- Proven track record of at least 8-10 years in a strategic technology role, with a focus on digital media, advertising, or retail industries.
- Deep expertise in Retail Media Network, Ad Tech, DSP & SSP, digital signage, and related technologies.
- Strong business acumen and strategic thinking, with the ability to translate technical concepts into actionable business strategies.
- Excellent leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Experience working in a fast-paced, dynamic environment, with a passion for innovation and driving results.
- Flexible vacation policy; time is not limited, allocated, or accrued
- 16 paid holidays throughout the year
- Generous parental leave and new parent transition program
- Tuition reimbursement
- Corporate gift matching program
- You’re fascinated with new technology and see all its possibilities
- You have a firm belief and understanding of new ways of working including agile, experience centricity, product mindset, and modern engineering
- You’re eager to help others understand the potential of blurring the lines between business, IT, digital and marketing
- You are collaborative, supportive of your co-workers, willing to support the Publicis Power Of One and other business ideals and principles