Paid Social Media Assistant, Involved Media
Active International
- New York City, NY
- $45,000-50,000 per year
- Training
- Full-time
- Supports digital team on all aspects of paid social campaign management and ad optimization.
- Builds personal/technical expertise to establish a comprehensive understanding of client’s marketing objectives and technology platforms.
- Stays informed of the latest buying platform developments and new ad opportunities.
- Supports media buyers in pre-campaign responsibilities, including:
- Gathering creative assets and tracking instructions.
- Providing guidance on creative development, specs and best practices.
- Identifies targeting and platform opportunities based on specific brand parameters and key performance indicators.
- Assists in campaign setup and launch.
- Set up campaigns accurately, ensuring ad tags, budgets, targeting, and creative are loaded correctly into the systems.
- Ensure the creatives are approved before campaign launch date
- Assists in campaign management
- Ensuring timely campaign optimizations
- Monitoring on target pacing
- Regular QA checks
- Coordinates campaign reporting:
- Analyzing overall campaign performance and builds custom reporting and strategies against client’s key performance indicators.
- Provide ongoing campaign insights based on campaign analysis
- Participates in research compilation and findings
- Supervisory Responsibilities
- This position does not have any direct supervisory responsibilities.
- Bachelor’s degree or equivalent experience is required.
- 1-3years related work experience or internship is preferred, not required.
- Familiar with the following tools is a plus:
- Facebook Business Manager, Ads Manager, and Power Editor, Snap Ads, Twitter Ads platform, TikTok, YouTube.
- Intermediate level knowledge of Microsoft Excel, Word and PowerPoint required.
- Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
- Personal drive for excellence, knowledge, and new skills
- No regularly scheduled travel is required for this position.