Demand Generation Manager - Atlanta, GA
CRH
- Atlanta, GA
- Permanent
- Full-time
- Develop and implement creative and effective demand generation strategies and campaigns designed to increase conversion and volume with new and existing customers.
- Work closely with the sales and marketing teams to align efforts and build programs that support sales enablement and drive revenue.
- Identify, analyze, and measure trends and content to assess performance and optimize the user experience.
- Plan, execute, and manage all digital marketing strategies, including Web, SEO, SEM, email marketing, and social media.
- Develop and maintain relationships with partners, influencers, and other stakeholders.
- Monitor industry trends and stay up-to-date on new technologies and techniques.
- Create and manage demand generation budgets and forecasts.
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
- Develop a deep understanding of customers, products and the buyer's journey.
- Create personas tied to specific customer needs and preferences.
- Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
- 5+ years of experience in demand generation or a related field
- Proficiency in marketing automation and CRM software
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of sales techniques and strategies
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- A desire to learn and grow in the demand generation field
- Bachelor's degree in marketing or related field
- Knowledge of data analysis and visualization tools is a plus
- Excellent leader, team-player and self-motivator
- Highly competitive base pay
- Comprehensive medical, dental and disability benefits programs
- Group retirement savings program
- Health and wellness programs
- A diverse and inclusive culture that values opportunity for growth, development, and internal promotion