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Meijer Media Account Manager
Meijer
- Grand Rapids, MI
- Permanent
- Full-time
- Own the revenue targets for the specific business and is held accountable to driving vendor revenue and category business results, while also contributing to overall business growth goals.
- Accurately and effectively manage the specific category account revenue pipeline in order to prioritize business opportunities and resources.
- Collaborate with data & analytics partners to measure the impact of Performance Marketing solutions on the business and specific brands.
- Work cross-functionally on the e-commerce search ecosystem from platform and fundamentals to data, insights and reporting.
- Work with media planning systems and tools such as: Adobe, Google, Criteo, Dunn Humby, Spark, Catalina or a similar ad serving/data analytics platform as well as potential 3rd party advertising platforms.
- Create and deliver consultative presentations using industry knowledge, market trends, and expertise in Meijer Media Performance Marketing solutions.
- Act as the key contact for annual planning for specific accounts to program level strategies.
- Forecast and secure media placements where needed, building the media recommendations and insights based on media campaign performance.
- Responsible for category specific campaign set-up and analysis: execution, testing, delivery, QA, reporting, and analysis.
- Authorship and inputs for vendor brand campaign proposals as it relates to search marketing, digital on site, social, programmatic off-site, or in store marketing activities.
- Present strategic recommendations based on the business and vendor brand key objectives to buyers and vendors, through compelling and effective guidance on specific media tactics and creative inputs.
- Minimum Bachelor’s degree.
- 1 Year of previous merchandising and/or retail experience preferred.
- Marketing/Sales/Analytics majors preferred.
- Has strong initiative to drive business results.
- Has exceptional attention to detail, organizational and analytical skills.
- Utilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionally.
- Requires the need to understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics.
- Strong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills. Ability to be clear, concise, and effective in communication.
- Requires the ability to advise partners on best practices and areas of opportunity.
- Strong interest in advertising data/tech, MarTech, paired with existing strong analytical, quantitative skills and problem-solving skills.
- Resourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situation.
- Understand and thrive in a fast-paced media environment.
- Work effectively and achieve results across internal functional areas and external parties in ambiguous situations.