Mindshare | Senior Data Analyst
Mindshare
- Singapore
- Permanent
- Full-time
- Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.
- Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.
- The opportunity to learn and collaborate with a wide range of stakeholders across Mindshare and its business units in APAC.
- Develop and execute Regional Data Integration Frameworks that combine multiple sources of data to provide a holistic understanding & reporting of what levers can to be used to drive marketing & digital execution.
- Work closely with Activation & AdOps teams on naming conventions, data organization and creating processes for the team to harmonize multi-platform data for quick access & analysis.
- Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, clean rooms), to be used for optimisation purposes.
- Deliver audience-based strategies (e.g. rules based segmentation) for media activation.
- Create custom data-driven attribution models for digital campaigns.
- Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc
- Design & setup A/B tests for implementation with the respective buying teams.
- Contribute actional insights for post campaign analysis reports for clients.
- Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with respective leads as required.
- Provide training & support to executives in their responsibilities and developing new capabilities for their growth.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.
- Bachelor's or Graduate Degree in in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred)
- 3-4 years of related work experience in the field of marketing analytics, reporting, data management and/or technology.
- Demonstrated experience working a dynamic and agile team environment
- Thorough understanding of online marketing (social, programmatic, search) & digital media metrics.
- Proven ability to extract insights from data and present findings.
- Advanced dashboard/visualisation capabilities (eg. Tableau, Datorama, PowerBI)
- Strong SQL experience, having worked with at least one of the major DBMS (SQLServer, MySQL or Postgres
- Exposure to Front-end web development (HTML, CSS) and/or web API development (PHP, Java, C#, Python, cURL)
- Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP's (DV360, TTD) and clean rooms (ADH preferred)
- Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg Firebase, Appsflyer, Kochava) platforms
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
- The following will be highly regarded:
- Advanced analytical skills across multiple statistical tools & methods
- Working knowledge cloud computing services for Analytics, preferably GCP (e.g. BigQuery, AutoML Tables)
- Intermediate to advanced Python including Python packages for Data Analysis
- Comfortable with direct client & partner engagement