digital marketing & web services strategist
Randstad
- New Delhi
- Permanent
- Full-time
- Develop and execute comprehensive SEO strategies for the organisation website to improve
- Manage and optimize paid advertising campaigns across various platforms such as Google
- Build and maintain the firm Amazon brand store and run paid campaigns to promote books
- Perform keyword research and analysis to identify high-value keywords and opportunities
- Conduct website audits to identify technical SEO issues and provide recommendations for
- Monitor and report on website performance, rankings, and traffic using analytics tools such
- Develop new web pages for upcoming journals, including indexing, and integration with
- Collaborate with the IT department to facilitate instructor access approval and oversee CRM
- Stay up to date with industry trends, search engine algorithms, and best practices to ensure
- Collaborate with marketers to develop high-quality, SEO-friendly content that resonates
- Implement on-page and off-page optimization techniques to enhance website visibility.
- Take ownership of and oversee the firm blog page, while also assisting in the seamless
- Analyze and interpret data to identify opportunities for continuous improvement and
- Stay updated on paid advertising trends, testing new features, and optimizing ad campaigns
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in SEO and paid advertising with a minimum of 4-6 years in the
- Expertise in utilizing SEO tools and platforms, including Moz, SEMrush and Ahrefs,
- Proficiency in Google Ads, Amazon ads and Social media advertising platforms.
- Strong analytical skills to interpret data and draw actionable insights.
- Excellent understanding of search engine algorithms and ranking factors.
- In-depth knowledge of on-page and off-page SEO strategies.
- Familiarity with HTML, CSS, and basic web development concepts.
- Excellent written and verbal communication skills.
- Exceptional project management and time management skills.
- Ability to work independently and as part of a team.
- Certifications in Google Ads and Google Analytics are a plus. show more