digital marketing & web services strategist

Randstad

  • New Delhi
  • Permanent
  • Full-time
  • 15 days ago
job detailsKEY ACCOUNTABILITIES
  • Develop and execute comprehensive SEO strategies for the organisation website to improve
organic search rankings.
  • Manage and optimize paid advertising campaigns across various platforms such as Google
Ads, and social media advertising (Facebook, Instagram, LinkedIn, etc.) to maximize ROAS. ...
  • Build and maintain the firm Amazon brand store and run paid campaigns to promote books
  • Perform keyword research and analysis to identify high-value keywords and opportunities
for content optimization.
  • Conduct website audits to identify technical SEO issues and provide recommendations for
improvement.
  • Monitor and report on website performance, rankings, and traffic using analytics tools such
as Google Analytics and Google Search Console.
  • Develop new web pages for upcoming journals, including indexing, and integration with
Google Analytics (GA), and strategically implement backlinks to boost traffic.
  • Collaborate with the IT department to facilitate instructor access approval and oversee CRM
(Customer Relationship Management) system management.
  • Stay up to date with industry trends, search engine algorithms, and best practices to ensure
our strategies remain effective.
  • Collaborate with marketers to develop high-quality, SEO-friendly content that resonates
with target audiences.
  • Implement on-page and off-page optimization techniques to enhance website visibility.
  • Take ownership of and oversee the firm blog page, while also assisting in the seamless
data transfer to the new website
  • Analyze and interpret data to identify opportunities for continuous improvement and
recommend actionable insights using GA.
  • Stay updated on paid advertising trends, testing new features, and optimizing ad campaigns
for maximum ROI. SKILLS, QUALIFICATIONS & EXPERIENCE
  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in SEO and paid advertising with a minimum of 4-6 years in the
industry.
  • Expertise in utilizing SEO tools and platforms, including Moz, SEMrush and Ahrefs,
  • Proficiency in Google Ads, Amazon ads and Social media advertising platforms.
  • Strong analytical skills to interpret data and draw actionable insights.
  • Excellent understanding of search engine algorithms and ranking factors.
  • In-depth knowledge of on-page and off-page SEO strategies.
  • Familiarity with HTML, CSS, and basic web development concepts.
  • Excellent written and verbal communication skills.
  • Exceptional project management and time management skills.
  • Ability to work independently and as part of a team.
  • Certifications in Google Ads and Google Analytics are a plus. show more

Randstad