Digital Commerce Content Specialist
Therma-Tru Doors
- Oak Creek, WI
- Permanent
- Full-time
- Assist the Manager, Product Content in the execution of a holistic digital product content strategy for the Digital Commerce channel with an emphasis on deploying product content that is optimized for both consumer engagement and etailer search engines.
- Support the development, deployment and optimization of best-in-class digital merchandising assets tailored to targeted etailer websites; emphasis on product copy, descriptions, bullet points, images, video, infographics, and technical documentation.
- Support syndication of thorough and accurate product information to online retailers via customer content management portals and product content management system (Salsify)
- Audit and document existing processes across the enterprise for developing and deploying digital product content.
- Develop a detailed monthly digital product content production/deployment calendar.
- Develop digital assets in a timely manner to support new Moen products on targeted etailer sites.
- Oversee Quality Assurance product copy and digital assets on key etailer sites.
- Analyze performance and impact of digital content investments with key etailer accounts to determine customer impact and ROI.
- Audit/assess each major etailer using the digital product content scorecard.
- Leverage internal and external data sources to gather relevant industry benchmarks.
- Oversee the day to day management of outside digital content vendors.
- Follow internal processes while also seeking ways to increase team efficiencies.
- Perform other duties as assigned.
- Bachelor's degree in Marketing, Communications, Business or a related field is required.
- Minimum of 3 years of experience inclusive of a minimum of 2 years of experience working in teams supporting the execution of product content marketing programs is required.
- Experience in consumer durables products is a plus.
- Demonstrated intellectual curiosity around product content marketing with a passion for developing best in class content.
- Demonstrated ability to manage multiple projects, adhere to deadlines.
- Proven team player comfortable working on multiple cross-functional teams.
- Familiarity with Salsify Product Content Management Platform is preferred.
- Proficiency in software applications such as Microsoft PowerPoint, Excel and Word.
- Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
- Familiarity with product content management platforms.