Salesforce Marketing Cloud Architect (remote)
Experian
- Costa Mesa, CA
- $107,024-192,644 per year
- Permanent
- Full-time
- Demonstrated knowledge, skills, and capabilities to design and build high-performance technical solutions on the Salesforce Marketing Cloud platform.
- Resident Salesforce technology expert is responsible for end-to-end solution design and technical implementation for activities such as audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs, etc.
- Actively participate in solution architecture/design discussions, develop work effort estimates for implementation, and present solutions.
- In addition to relevant technical expertise, must be able to gather and translate business requirements into a technology solution and then implement that solution in an accurate, efficient, and reliable manner.
- Responsible for the primary Marketing Cloud data model and architecture.
- The candidate must be familiar with various data extraction/manipulation techniques.
- Strong aptitude to learn new tools and will be expected to become a power-user of all modules in the marketing cloud specifically Exact Target/Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
- Train and coach internal teams on how to best use salesforce marketing cloud.
- Support center of operational excellence. Help identify innovation opportunities and provide operational support. Identify inefficiencies and opportunities for additional automation.
- Stay current with the rapidly developing Salesforce ecosystem. Prototype and integrate tools into Marketing Tech stack and lead adoption of tools.
- Liaise with cross-functional teams including Technical Teams, Business Intelligence/Data Warehousing, Analytics, Web Operations, Legal, and Marketing.
- Marketing Cloud Developer & Administrator certification is required.
- Minimum of 5+ years of Salesforce Marketing Cloud experience at an operational level, preferably in an eCommerce organization and focused on a subscription/retention business model.
- Hands on experience with enterprise CRM/Database/ESP platforms working inside the tools to execute cross-channel, data-driven campaigns.
- Advanced expertise in Email Studio, Journey Builder, Mobile Connect, Mobile Push and Cloud Pages.
- Hands-on experience with T-SQL and advanced AMP Script experience required.
- Strong QA process experience and adherence are essential.
- Experience with the concept to launch solution design and execution of multi-channel direct marketing/CRM programs.
- Produce deliverables within a diverse, fast-paced environment, collaborate effectively across cross-functional teams, and juggle multiple projects and initiatives simultaneously.
- Excellent written and verbal communication skills.
- Enjoys collaboration with diverse teams & stakeholders.
- Bachelor's degree in computer science, Electrical Engineering, Information Systems, or related areas.
- Understanding and experience with current and emerging integrated technology such as social, DMP for digital targeting, CDP, real-time next best action marketing, etc.
- Overall knowledge of CRM technology infrastructure and how different tools/services/ functionality integrate and facilitate data-driven marketing.