Senior Officer, Legacy Giving
Unicef
- 香港
- 長期
- 全職
- To conduct market research, and to develop marketing strategy and its implementation plan to identify, cultivate and solicit potential planned giving supporters, and steward current planned giving pledgers, i.e. handraiser, considerer, committer, and completer;
- To project manage all elements of the marketing plan incl. analysis of results;
- To review the profile and source of planned giving pledgers, and to develop appropriate contact strategies;
- To develop, execute and monitor planned giving operational plans and manage the planned giving budget, and be responsible for planned gifts and will administration;
- To monitor performance against budget and where appropriate against external benchmarks, and to ensure that all aspects of planned giving are carried out in the most cost effective and efficient way;
- To research and assess the ongoing planned giving information needs of planned giving pledgers, and provide efficient and professional stakeholder liaison with relevant third party organizations.
- Provide support to the team, and other duties as designated
- A self-motivator and self-learner
- Strong execution power and effective in managing time and resources, incl. agencies and other service providers
- Strong knowledge of segmentation and targeting prospects, and proficient in proposal writing, fluent in English and Chinese
- A great team player with excellent interpersonal skills and can work well with different stakeholders
- At least 3 years of experience in marketing, sales or fundraising. Demonstrated experience of developing and implementing planned giving strategies is an advantage.
- A university degree in business, marketing or related disciplines
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