Senior Growth Marketer
Dry Farm Wines
- New York City, NY
- Permanent
- Full-time
- Above Market Compensation
- Distributed Work Model with a limited in office policy, built to support every individual’s freedom and still build a strong team
- 4-day work week, with limited emails after hours and on weekends
- Unlimited pure Organic Artisan Wines
- Generous 401k, Profit Sharing, and Defined Benefit plans available
- Paid gym stipend
- Unlimited PTO and generous company vacation schedule
- Huge opportunities to expand your responsibilities and position as the company continues to rapidly grow
- Most importantly, the opportunity to connect with an exceptional and talented team on a daily basis. We are a lot of fun, and we push the boundaries of possibility daily in helping each other grow and in our service to others. Every single person you will work with is an elite performer and has a deep dedication to being the best in their craft.
- Admiration - We admire and respect each other
- Excellence - We have an internal drive for excellence in all things
- Innovation - We are always adapting and pushing the envelope
- Group Flow - We love creating together and we trust each other
- Self-Directed Responsibility - We get things done with energy, cleverness, and without requiring much oversight. We like coaching, not managing.
- No Meeting Mondays - Although everyone is expected to be available for other communications on Monday, there will be no scheduled meetings outside of department meetings and Company All Hands. All meetings and normal gatherings will be on Tuesday, Wednesday, and Thursday. Monday is for creative flow time.
- Limited Email Outside Working Hours - We do not exchange emails after hours or on weekends unless it pertains to a very urgent matter (eg., an urgent customer delay).
- Hybrid Office Policy - We do not believe going to the office five days a week inspires our best work. On the other hand, we believe passionate, ambitious contributors love being together and create innovative, strategic ideas in person. Our office policy reflects that, with an expectation that you will be in office for 2 to 3 days a week (we have a photo studio in office).
- Meet & Greet Call. Next, we’ll begin with scheduling a 15 minute video interview.
- Group Call. We’ll then schedule a 25 minute video interview with more people from the team. It’s a chance for us to get to know you better, and for you to better know us and our business.
- Project Review. We will assign you a specific project that will help us understand your work product. It will be a project within your area of hire. Then we will schedule a 30-45 minute video interview to review the project.
- Visit. If we’re all still a good fit for each other, next we’ll schedule an in-person working interview. You’ll connect with a group of us for an open and wide-ranging conversation, experience our work environment, work on a project and present it to the team, and get to know us better. Any expenses are hosted by us.
- Together, we will determine next steps.
- Help develop and execute our multi channel growth marketing strategy, with the goal of driving user acquisition, engagement, and retention across all channels (paid advertising, search, SEO, social media, etc.)
- Manage our paid ads and search buying with a hands on approach, presenting on performance daily with the goal of growing our subscriber base
- Analyze marketing performance across all channels, identify opportunities for improvement to increase learning
- Pull and organize data around customer behavior, including LTV, churn, cancellation reasons, and other ad hoc projects
- Help drive better ecommerce performance by monitoring our website and email analytics to find ways to improve bounce, click, and conversion rates
- Collaborate with all teams, including design, media, customer service, and product
- 5+ years of experience in growth marketing
- Deep understanding of marketing analytics and data-driven decision making
- Expertise in multiple marketing channels, including paid advertising, SEO, content marketing, and social media
- Exceptional communication and collaboration skills
- Experience with luxury or premium brands is preferable but not required
- Passionate about our mission of bringing healthier artisan wines to more wine drinkers and supporting the families who grow them